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Mixed Economic Signals, Clear Exhibition Strategy

Tariffs, war, rising energy costs, rising profits – the economic signals shaping exhibitions in 2026 are sending mixed messages. We asked CEIR’s top researchers to help make sense of it before their upcoming midyear update session. Here’s an insider look at what they’re watching and why it matters for your next event.

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Why Expo! Expo! is Worth Every Second

From “Eco-Friendly” to Evidence: 8 Questions Exhibitors Should Ask Merchandise Suppliers

Credibility That Lasts a Career

Stop Waiting and Start HOLLERing

What if the thing holding your team back isn’t knowledge or ability, but hesitation? At Expo! Expo! 2026, bestselling author and professional improviser Judi Holler takes the stage to show you how to trade overthinking for bold, confident action. Get a sneak peek at what she’ll reveal and why you’ll walk away ready to holla!

Negotiation 101 for New Managers

New to management? Your negotiation skills are about to be put to the test as your stake in the results of vendor contracts, client terms, team agreements, etc. is now much higher. We asked expert Andrea Christopherson for a sneak peek at the tactics she will be sharing in IAEE’s upcoming webinar that will help turn nervous first-timers into confident dealmakers.

Sneak Peek: Sustainability Sanctuary at Expo! Expo! 2026

Many trade shows claim to be going green, but can they prove it? Make sure yours can! At Expo! Expo! 2026, the Sustainability Sanctuary turns sustainability from a talking point into a working blueprint built on real programs, data and case studies that you can put into motion the moment you get home. Here’s a first look at what’s waiting for you this November in Milwaukee.

Show Season Starts Here

Show season has a way of coming up fast – is your event tech ready to keep up? Join IAEE for a live look at four solutions built to simplify operations, sharpen engagement and turn event data into real decisions. One session, four demos and plenty of ways to make your next show season your best yet!

Sneak Peek: Sponsorship & Sales Strategies at Expo! Expo! 2026

Every minute on the exhibition floor is either building revenue or burning it – which one depends on the strategy behind it. At Expo! Expo! 2026, sales and sponsorship leaders will unpack the discovery tactics, pipeline discipline and package design turning fleeting floor conversations into lasting revenue growth. Join them on 16-18 November in Milwaukee and make every touchpoint count.

Beating Event Chaos Before it Strikes

One miscommunication during a live event can spiral into full-blown chaos, but the right preparedness plan can stop it before it starts. Preparedness expert Bob Mellinger shares how event teams can strengthen communication planning, clarify decision-making roles and build stronger stakeholder alignment long before disruption hits. Get his insights on turning confusion into coordinated action.

Sneak Peek: Operations, Risk & Show Management at Expo! Expo! 2026

Experienced event pros will tell you there’s no way to avoid the unexpected; but it doesn’t have to sink you, either. Get an inside look at the sessions, speakers and real-world playbooks turning operational chaos into a competitive edge at Expo! Expo! 2026. From data-driven decision-making to legal strategies you didn’t know you needed, this sneak peek shows you why the smartest people in the room are already planning for what happens when things don’t go as planned.

Sneak Peek: Marketing & Engagement at Expo! Expo! 2026

Expo! Expo! 2026 will feature the real campaigns, data and frameworks that top event marketers are using to turn interest into action – from decoding the psychology of high-converting copy to proving whether influencer marketing actually pays off. Get the inside scoop on the sessions you’ll want to be sure to attend in Milwaukee this November, where the latest winning strategies are shared first!

Exhibitor Confidence is Back, Now What?

Exhibitor confidence is roaring back and the data proves it's not just habit. IAEE Chairperson Brian Pagel examines why face-to-face events still out-earn every other marketing channel in exhibitors' budgets, plus what organizers must do now to keep that trust (and those dollars) coming back year after year.

Sneak Peek: Experience Design at Expo! Expo! 2026

Your attendees remember how your event made them feel long after they forget the agenda so why are registration, the show floor and follow-up still designed like three separate events? The Experience Design learning track at Expo! Expo! 2026 will give you the frameworks top industry minds use to turn every touchpoint into one seamless, unforgettable journey. Here's a sneak peek at the sessions that will be on tap this November in Milwaukee.

Stop Reacting to the Future and Start Shaping It

The industry is shifting faster than most playbooks can keep up – are you planning for it or just reacting to it? Get a preview of the economic signals, geopolitical shifts and leadership shakeups set to define B2B exhibitions through 2029, straight from the experts mapping them out. Here’s what's on deck at the upcoming CEIR Predict Conference, and why it might just change how you plan your next three years.

Sneak Peek: AI & Technology at Expo! Expo! 2026

Wondering how AI actually fits into your next event – not in theory, but in your workflows, your budget and your team? Get a first look at the AI & Technology learning track at Expo! Expo! 2026, where AI hype becomes hands-on strategy you can put to work immediately. Read the sneak peek and see why this is the track every event professional will be talking about this November in Milwaukee.
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