Wondering how AI actually fits into your next event – not in theory, but in your workflows, your budget and your team? Get a first look at the AI & Technology learning track at Expo! Expo! 2026, where AI hype becomes hands-on strategy you can put to work immediately. Read the sneak peek and see why this is the track every event professional will be talking about this November in Milwaukee.

If you attended Expo! Expo! last December, you left with a browser full of bookmarked tools, prompts you couldn’t wait to try and a sharper sense of where AI actually fits into your events. If you weren’t able to make it, this blog series is your chance to catch up on the conversations that are still shaping how organizers put AI to work. In our fifth and final installment, we break down three sessions that dug into the chatbots, content strategies and sales tactics redefining what’s possible for exhibitions and events.