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The premier resource for exhibition and event industry professionals

Rebuilding the Exhibition Org Chart

Most exhibition organizers are still running on structures built for a different era and it’s costing them growth. Matthias “Tesi” Baur breaks down what a business-centered company structure actually looks like, how to build a sales team agile enough to keep pace with the market and what it takes to align teams across international borders.

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In the War for Attention, Who’s Actually Winning?

The AI Edge for Events

Why Sustainability Isn’t Just an Environmental Issue

Champagne Taste, Lemonade Budget

Your attendees have five-star expectations but you have a modest budget. That’s no problem for these two industry veterans and they’re prepared to show you how to close that gap by using what’s already in the room such as venue features, local partners and sponsorship dollars to deliver the unforgettable experience your attendees want. Walk away with real case studies and ideas you can use on your very next event!

Revenue Strategies That Deliver

If you attended Expo! Expo! last December, you walked away with sharper sales instincts, bolder sponsorship pitches and a new appreciation for what your own data can tell you. If you weren’t able to make it, this blog series is your chance to catch up on the strategies that are still paying off months later. We’re breaking down three sessions that tackled the deals, dollars, and data behind smarter sales and sponsorship strategies.

My CEM is a Lifelong Compass

Nearly 30 years after earning his CEM, Tom Cindric says the credential still shapes how he shows up in the industry by sharpening his edge, deepening trust with colleagues and keeping him hungry to learn in a field that never sits still. Discover how one designation became a lifelong compass for his career in exhibitions and events.

Prompt Like an AI Pro

Typing a request into a chatbot and getting AI to deliver brand-ready content are two very different skills. Across three live sessions, marketing expert Chris Gloede will dive into the techniques that separate average prompts from the most effective gamechangers. Read on to learn how to prompt like pro.

Know Your Consumer’s Mindset

Rising anxiety. A widening gap between income and cost of living. Loyalty that shifts the moment a brand misreads the room. Catch up on the insights helping exhibitions and events executives decode today’s buyer psychology, then join us at CEIR Predict this September to hear what's coming next.

These Future-Ready Innovations Are Shaping Events

If you attended Expo! Expo! last December, you left with innovative frameworks, fresh language for ideas and a renewed sense of what’s possible for your show. If you weren’t able to make it, this blog series is your chance to catch up on the conversations that are still shaping how organizers think about the future. We’re breaking down three sessions that looked ahead at the partnerships, science and bold bets that are defining what’s next for exhibitions and events.

The Ripple Effect of Recognition

Behind every award-winning trade show is a person whose work deserves a moment in the spotlight. IAEE Chairperson Brian Pagel makes the case that recognition is more than a "nice to have" in our industry – it's a strategic lever that builds culture, retains talent and lifts the entire community. Read on to see why your next nomination might matter more than you think.

What’s Next for Our Industry in Washington? A Conversation with ECA’s Tommy Goodwin

What happens in Washington, D.C. doesn’t stay there, it shows up across the U.S. exhibitions and events ecosystem. Here, ECA President & CEO Tommy Goodwin breaks down the political and policy developments every industry professional needs to know heading into the second half of 2026. Because the decisions being made right now will shape the future of the industry, and the time to pay attention is before it's too late.

Dennis Smith’s Legacy Will Shape Tomorrow’s Leaders

What does it take to leave a lasting mark on an entire industry? In this candid conversation, discover how Pinnacle Award winner Dennis Smith’s approach to navigating crisis, championing the next generation and thinking globally has created a blueprint for meaningful impact. Spoiler alert: you will learn how you can make a difference in your own leadership journey by challenging how you build trust, drive change and invest in people.

The Cost of Showing Up and Why Our Industry Must Rethink Value

Trade show budgets are under serious strain and the numbers don't lie. IAEE Chairperson Brian Pagel looks at what the latest industry research reveals about where exhibitor dollars are disappearing, and why organizers can no longer afford to look the other way. The question isn't just whether exhibitors will keep showing up, it's whether we're making it worth it when they do.

Design Experiences That Exceed Expectations

If you attended Expo! Expo! last December, you left brimming with action items and the kind of clarity that only comes from being in a room full of people who truly ‘get it.’ If you weren’t able to make it, this blog series is your backstage pass to the sessions that are still sparking conversations. Here, we revisit three powerful sessions designed to stretch how you think about design, operations and the experiences you’re building for your attendees.

My CEM Still Opens Doors

After more than three decades in the exhibitions industry, Dan Cole has a simple answer for anyone debating whether to earn their CEM: the credential doesn’t just sharpen your skills, it compounds them. From speaking on global stages to teaching the very curriculum that once shaped him, Dan traces a career of ever-widening possibilities back to one deliberate investment in himself.
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