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The View from Both Sides of the Table: My CEM Journey

IAEE is celebrating the 50th anniversary of its CEM Learning Program! Deb Ferbrache shares how earning her CEM designation not only validated her expertise as a supplier, but taught her that experiencing the challenges, trade-offs and responsibilities from the organizer’s seat would become her greatest competitive advantage, and ultimately lead her to a fulfilling new role.

The Latest

The Ethics Behind Innovation

The Expert View from Capitol Hill and What it Means for You

Randy Bauler, CEM Emeritus, Shares the Positive Value of the CEM Designation

Is Your Exhibition Leaving Money on the Table? Discover the Untapped Potential of Sponsorship

While most exhibition organizers focus heavily on space sales, global leaders are unlocking significant revenue growth through strategic sponsorship programs. Join industry veteran Tesi Baur as he reveals findings from a worldwide benchmark study and shares the innovative approaches that are transforming sponsorship into a profit-driving engine.

Is the Exhibition Industry Embracing or Evading AI?

The AI revolution is reshaping the exhibition industry at lightning speed – are you keeping pace or falling behind? CEIR's latest Quick Poll reveals that more than 84% of B2B exhibition professionals are already using AI tools, yet a critical knowledge gap threatens to separate winners from those left behind. Discover where you stand, which tools are driving success and the key strategies that will determine who thrives in this new era.

CEM Spotlight on Mohammed Alshammari, CEM

Mohammed Alshammari, CEM shares how earning the CEM designation has enhanced his contributions to the exhibitions and events industry.

Event Pros Share How They’re Winning with AI

Industry veterans pull back the curtain on their AI experiences to reveal not just their biggest wins, but also the failures that taught them valuable lessons. Get an exclusive preview of the real-world strategies driving revenue and transforming attendee experiences that will be presented in the upcoming IAEE webinar on the latest AI innovations for B2B events.

Raise Your ROI Like You Mean It

Discover the mindset shift and tactical approaches that separate sellers who excel on the exhibition floor from the pack in this interview with international trade show expert Han Leenhouts. His upcoming webinar will explore the battle-tested strategies that transform dead booth time into profit-generating conversations.

CEM Spotlight on Stephanie Willes, CEM

Stephanie Willes, CEM shares how earning the CEM designation has enhanced her contributions to the exhibitions and events industry.

So Good It’s EPIC

Expo! Expo! lands in Houston this December with innovative learning on the show floor, game-changing networking, and the insights you need to end 2025 strong and launch into 2026 with unstoppable momentum. Read on to learn how this year’s event will deliver a Texas-sized experience and register by 17 October to secure the BE SMART rate for the ONE EPIC EVENT of the year that you don’t want to miss!

How Earning My CEM Shaped My Legacy

IAEE is celebrating the 50th anniversary of its CEM Learning Program! B. Murphy shares how by earning his CEM designation, he discovered a calling to give back, formed life-changing mentorships and earned a place among an elite international community that he considers part of his identity. Learn how this one step created a passionate educator and mentor who has helped shape the next generation of industry professionals.

CEM Spotlight on Samer Munshi, CEM

Samer Munshi, CEM shares how earning the CEM designation has enhanced his contributions to the exhibitions and events industry.

Have an EPIC Hosted Buyer Experience at Expo! Expo!

Ready to transform your events from ordinary to extraordinary? Discover why Expo! Expo! is ONE EPIC EVENT where event organizers unlock game-changing innovations, forge powerful connections and gain exclusive access to industry secrets that will revolutionize how they create unforgettable experiences. The Hosted Buyer Program could be your VIP ticket to THE PLACE TO BE – here’s how!

Thinking Like Economic Architects

In this thought-provoking piece, 2025 IAEE Chairperson Chuck Grouzard argues that the business events industry is sitting on untapped goldmines of data and insights that could transform how entire industries operate, with the power to create economic ecosystems worth $426.1 billion annually. Discover why the future belongs to those who can build adaptive economic platforms – and how your organization can lead this transformation.

The Goldilocks Zone: Why Midsize B2B Events Like Intermodal Expo are Just Right for Today’s Market

According to the latest study from the Center for Exhibition Research, nearly 80% of midsize B2B events are achieving positive profits and demonstrating strong growth momentum. Here, we uncover four key performance drivers that separate thriving midsize events from the pack as well as speak with IANA’s Robin Troy, who shares how Intermodal Expo leverages data-driven strategies and industry-specific focus to deliver exceptional value in an increasingly competitive marketplace.
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