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Sneak Peek: AI & Technology at Expo! Expo! 2026

Wondering how AI actually fits into your next event – not in theory, but in your workflows, your budget and your team? Get a first look at the AI & Technology learning track at Expo! Expo! 2026, where AI hype becomes hands-on strategy you can put to work immediately. Read the sneak peek and see why this is the track every event professional will be talking about this November in Milwaukee.

The Latest

Your Attendees are Ambassadors. Are You Treating Them That Way?

The Truth About Exhibit Spending

Closing the Loop on Your Sustainability Performance

In the War for Attention, Who’s Actually Winning?

Filter bubbles. Algorithm-driven outrage. AI that can produce content faster than any newsroom or events team ever could. The information landscape has been rewritten in real time, and organizations still running yesterday’s playbook are falling behind. Catch up on the insights redefining trust, attention and human connection, then join us at CEIR Predict this September to hear what’s coming next.

The AI Edge for Events

If you attended Expo! Expo! last December, you left with a browser full of bookmarked tools, prompts you couldn’t wait to try and a sharper sense of where AI actually fits into your events. If you weren’t able to make it, this blog series is your chance to catch up on the conversations that are still shaping how organizers put AI to work. In our fifth and final installment, we break down three sessions that dug into the chatbots, content strategies and sales tactics redefining what’s possible for exhibitions and events.

Why Sustainability Isn’t Just an Environmental Issue

Think sustainability is all about recycling bins and carbon offsets? Think again. The fourth installment of our sustainability series reveals why the people behind your exhibition – workers, attendees and surrounding community – may be your most powerful sustainability metric yet. Discover how labor practices, DEI and local engagement are redefining what “sustainable” really means in business events.

The Leadership Moments We Usually Miss

The moments that build (or break) team trust rarely show up on an agenda – they happen in the half-second pause before you respond to a crisis, mistake or frustrated colleague. Here, 2025 IAEE Educator of the Year Matthew Kalb dives into what's really happening in that pause and how to use it more intentionally for more productive leadership that will reinforce psychological safety and strengthen trust to build stronger, more resilient teams.

Champagne Taste, Lemonade Budget

Your attendees have five-star expectations but you have a modest budget. That’s no problem for these two industry veterans and they’re prepared to show you how to close that gap by using what’s already in the room such as venue features, local partners and sponsorship dollars to deliver the unforgettable experience your attendees want. Walk away with real case studies and ideas you can use on your very next event!

Revenue Strategies That Deliver

If you attended Expo! Expo! last December, you walked away with sharper sales instincts, bolder sponsorship pitches and a new appreciation for what your own data can tell you. If you weren’t able to make it, this blog series is your chance to catch up on the strategies that are still paying off months later. We’re breaking down three sessions that tackled the deals, dollars, and data behind smarter sales and sponsorship strategies.

My CEM is a Lifelong Compass

Nearly 30 years after earning his CEM, Tom Cindric says the credential still shapes how he shows up in the industry by sharpening his edge, deepening trust with colleagues and keeping him hungry to learn in a field that never sits still. Discover how one designation became a lifelong compass for his career in exhibitions and events.

Prompt Like an AI Pro

Typing a request into a chatbot and getting AI to deliver brand-ready content are two very different skills. Across three live sessions, marketing expert Chris Gloede will dive into the techniques that separate average prompts from the most effective gamechangers. Read on to learn how to prompt like pro.

Know Your Consumer’s Mindset

Rising anxiety. A widening gap between income and cost of living. Loyalty that shifts the moment a brand misreads the room. Catch up on the insights helping exhibitions and events executives decode today’s buyer psychology, then join us at CEIR Predict this September to hear what's coming next.

These Future-Ready Innovations Are Shaping Events

If you attended Expo! Expo! last December, you left with innovative frameworks, fresh language for ideas and a renewed sense of what’s possible for your show. If you weren’t able to make it, this blog series is your chance to catch up on the conversations that are still shaping how organizers think about the future. We’re breaking down three sessions that looked ahead at the partnerships, science and bold bets that are defining what’s next for exhibitions and events.

The Ripple Effect of Recognition

Behind every award-winning trade show is a person whose work deserves a moment in the spotlight. IAEE Chairperson Brian Pagel makes the case that recognition is more than a "nice to have" in our industry – it's a strategic lever that builds culture, retains talent and lifts the entire community. Read on to see why your next nomination might matter more than you think.

What’s Next for Our Industry in Washington? A Conversation with ECA’s Tommy Goodwin

What happens in Washington, D.C. doesn’t stay there, it shows up across the U.S. exhibitions and events ecosystem. Here, ECA President & CEO Tommy Goodwin breaks down the political and policy developments every industry professional needs to know heading into the second half of 2026. Because the decisions being made right now will shape the future of the industry, and the time to pay attention is before it's too late.
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