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The premier resource for exhibition and event industry professionals

Grow the Floor, Guard the Margin

Growing your show floor and protecting your margins don't have to be a trade-off. IAEE Chairperson Brian Pagel shares the counterintuitive strategies top organizers are using to win new exhibitors, keep sponsors invested and find revenue hiding in plain sight – all without inflating the budget. Curious which of these six moves your event is missing?

The Latest

Stop Waiting and Start HOLLERing

Negotiation 101 for New Managers

Sneak Peek: Sustainability Sanctuary at Expo! Expo! 2026

Sneak Peek: Sponsorship & Sales Strategies at Expo! Expo! 2026

Every minute on the exhibition floor is either building revenue or burning it – which one depends on the strategy behind it. At Expo! Expo! 2026, sales and sponsorship leaders will unpack the discovery tactics, pipeline discipline and package design turning fleeting floor conversations into lasting revenue growth. Join them on 16-18 November in Milwaukee and make every touchpoint count.

Beating Event Chaos Before it Strikes

One miscommunication during a live event can spiral into full-blown chaos, but the right preparedness plan can stop it before it starts. Preparedness expert Bob Mellinger shares how event teams can strengthen communication planning, clarify decision-making roles and build stronger stakeholder alignment long before disruption hits. Get his insights on turning confusion into coordinated action.

Sneak Peek: Operations, Risk & Show Management at Expo! Expo! 2026

Experienced event pros will tell you there’s no way to avoid the unexpected; but it doesn’t have to sink you, either. Get an inside look at the sessions, speakers and real-world playbooks turning operational chaos into a competitive edge at Expo! Expo! 2026. From data-driven decision-making to legal strategies you didn’t know you needed, this sneak peek shows you why the smartest people in the room are already planning for what happens when things don’t go as planned.

Sneak Peek: Marketing & Engagement at Expo! Expo! 2026

Expo! Expo! 2026 will feature the real campaigns, data and frameworks that top event marketers are using to turn interest into action – from decoding the psychology of high-converting copy to proving whether influencer marketing actually pays off. Get the inside scoop on the sessions you’ll want to be sure to attend in Milwaukee this November, where the latest winning strategies are shared first!

Exhibitor Confidence is Back, Now What?

Exhibitor confidence is roaring back and the data proves it's not just habit. IAEE Chairperson Brian Pagel examines why face-to-face events still out-earn every other marketing channel in exhibitors' budgets, plus what organizers must do now to keep that trust (and those dollars) coming back year after year.

Sneak Peek: Experience Design at Expo! Expo! 2026

Your attendees remember how your event made them feel long after they forget the agenda so why are registration, the show floor and follow-up still designed like three separate events? The Experience Design learning track at Expo! Expo! 2026 will give you the frameworks top industry minds use to turn every touchpoint into one seamless, unforgettable journey. Here's a sneak peek at the sessions that will be on tap this November in Milwaukee.

Stop Reacting to the Future and Start Shaping It

The industry is shifting faster than most playbooks can keep up – are you planning for it or just reacting to it? Get a preview of the economic signals, geopolitical shifts and leadership shakeups set to define B2B exhibitions through 2029, straight from the experts mapping them out. Here’s what's on deck at the upcoming CEIR Predict Conference, and why it might just change how you plan your next three years.

Sneak Peek: AI & Technology at Expo! Expo! 2026

Wondering how AI actually fits into your next event – not in theory, but in your workflows, your budget and your team? Get a first look at the AI & Technology learning track at Expo! Expo! 2026, where AI hype becomes hands-on strategy you can put to work immediately. Read the sneak peek and see why this is the track every event professional will be talking about this November in Milwaukee.

Your Attendees are Ambassadors. Are You Treating Them That Way?

“A family rescued from a war zone through a call to an old conference contact.” “Allies who now see America as a threat rather than a friend.” “A demographic imbalance quietly reshaping a superpower’s behavior.” These headlines are shaping who walks your exhibition floor. Catch up on the insights helping industry executives lead with a global mindset, then join us at CEIR Predict this September to hear what’s coming next.

The Truth About Exhibit Spending

Are your exhibit dollars working as hard as they should be? We asked CEIR’s Nancy Drapeau and EXHIBITOR’s Emily Olson to break down the latest benchmarks, and what they reveal might change how you plan your next show. Get their take on budget trends, ROI and the strategies smart exhibitors are using right now.

Closing the Loop on Your Sustainability Performance

Your numbers don’t lie and neither should your sustainability story. This final installment in our five-part series tackles the step most exhibition organizers skip: tracking carbon, vetting offsets and reporting results with real transparency. Discover how to turn good intentions into a credible, evidence-backed practice that builds trust with stakeholders.

Rebuilding the Exhibition Org Chart

Most exhibition organizers are still running on structures built for a different era and it’s costing them growth. Matthias “Tesi” Baur breaks down what a business-centered company structure actually looks like, how to build a sales team agile enough to keep pace with the market and what it takes to align teams across international borders.
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