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Sneak Peek: Marketing & Engagement at Expo! Expo! 2026

Expo! Expo! 2026 will feature the real campaigns, data and frameworks that top event marketers are using to turn interest into action – from decoding the psychology of high-converting copy to proving whether influencer marketing actually pays off. Get the inside scoop on the sessions you’ll want to be sure to attend in Milwaukee this November, where the latest winning strategies are shared first!

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Exhibitor Confidence is Back, Now What?

Sneak Peek: Experience Design at Expo! Expo! 2026

Stop Reacting to the Future and Start Shaping It

Your Attendees are Ambassadors. Are You Treating Them That Way?

“A family rescued from a war zone through a call to an old conference contact.” “Allies who now see America as a threat rather than a friend.” “A demographic imbalance quietly reshaping a superpower’s behavior.” These headlines are shaping who walks your exhibition floor. Catch up on the insights helping industry executives lead with a global mindset, then join us at CEIR Predict this September to hear what’s coming next.

The Truth About Exhibit Spending

Are your exhibit dollars working as hard as they should be? We asked CEIR’s Nancy Drapeau and EXHIBITOR’s Emily Olson to break down the latest benchmarks, and what they reveal might change how you plan your next show. Get their take on budget trends, ROI and the strategies smart exhibitors are using right now.

Closing the Loop on Your Sustainability Performance

Your numbers don’t lie and neither should your sustainability story. This final installment in our five-part series tackles the step most exhibition organizers skip: tracking carbon, vetting offsets and reporting results with real transparency. Discover how to turn good intentions into a credible, evidence-backed practice that builds trust with stakeholders.

Rebuilding the Exhibition Org Chart

Most exhibition organizers are still running on structures built for a different era and it’s costing them growth. Matthias “Tesi” Baur breaks down what a business-centered company structure actually looks like, how to build a sales team agile enough to keep pace with the market and what it takes to align teams across international borders.

In the War for Attention, Who’s Actually Winning?

Filter bubbles. Algorithm-driven outrage. AI that can produce content faster than any newsroom or events team ever could. The information landscape has been rewritten in real time, and organizations still running yesterday’s playbook are falling behind. Catch up on the insights redefining trust, attention and human connection, then join us at CEIR Predict this September to hear what’s coming next.

The AI Edge for Events

If you attended Expo! Expo! last December, you left with a browser full of bookmarked tools, prompts you couldn’t wait to try and a sharper sense of where AI actually fits into your events. If you weren’t able to make it, this blog series is your chance to catch up on the conversations that are still shaping how organizers put AI to work. In our fifth and final installment, we break down three sessions that dug into the chatbots, content strategies and sales tactics redefining what’s possible for exhibitions and events.

Why Sustainability Isn’t Just an Environmental Issue

Think sustainability is all about recycling bins and carbon offsets? Think again. The fourth installment of our sustainability series reveals why the people behind your exhibition – workers, attendees and surrounding community – may be your most powerful sustainability metric yet. Discover how labor practices, DEI and local engagement are redefining what “sustainable” really means in business events.

The Leadership Moments We Usually Miss

The moments that build (or break) team trust rarely show up on an agenda – they happen in the half-second pause before you respond to a crisis, mistake or frustrated colleague. Here, 2025 IAEE Educator of the Year Matthew Kalb dives into what's really happening in that pause and how to use it more intentionally for more productive leadership that will reinforce psychological safety and strengthen trust to build stronger, more resilient teams.

Champagne Taste, Lemonade Budget

Your attendees have five-star expectations but you have a modest budget. That’s no problem for these two industry veterans and they’re prepared to show you how to close that gap by using what’s already in the room such as venue features, local partners and sponsorship dollars to deliver the unforgettable experience your attendees want. Walk away with real case studies and ideas you can use on your very next event!

Revenue Strategies That Deliver

If you attended Expo! Expo! last December, you walked away with sharper sales instincts, bolder sponsorship pitches and a new appreciation for what your own data can tell you. If you weren’t able to make it, this blog series is your chance to catch up on the strategies that are still paying off months later. We’re breaking down three sessions that tackled the deals, dollars, and data behind smarter sales and sponsorship strategies.

My CEM is a Lifelong Compass

Nearly 30 years after earning his CEM, Tom Cindric says the credential still shapes how he shows up in the industry by sharpening his edge, deepening trust with colleagues and keeping him hungry to learn in a field that never sits still. Discover how one designation became a lifelong compass for his career in exhibitions and events.

Prompt Like an AI Pro

Typing a request into a chatbot and getting AI to deliver brand-ready content are two very different skills. Across three live sessions, marketing expert Chris Gloede will dive into the techniques that separate average prompts from the most effective gamechangers. Read on to learn how to prompt like pro.
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