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Cutting Your Carbon Footprint from the Show Floor to the Supply Chain

Wanting to reduce your exhibition’s environmental impact is a great start but knowing exactly where to focus across a sprawling show floor, a complex supply chain and thousands of traveling attendees is where most organizers get stuck. The third installment of our sustainability series cuts through the complexity to deliver practical guidance on show initiatives, contractor accountability and attendee travel. Read on if you are ready to move from sustainability intent to measurable action!

Kristin Martinez Exemplifies the Power of Proactive Leadership

Discover the strategies behind transforming chapter engagement and creating pathways for the next generation of events professionals! Chapter Merit Award winner Kristin Martinez reveals how she successfully brought academia and industry together, why hands-on mentorship matters more than ever and the leadership principles that drive meaningful organizational impact.

Big Ideas for Better Events

If you attended Expo! Expo! last December, you left with tons of notes, a head full of ideas and enticing strategies you couldn’t wait to put into action. If you weren't able to make it, this blog series is your chance to catch up on the conversations that are still resonating months later. We’re breaking down three sessions that tackled the real challenges industry marketing professionals face every day, and the strategies that actually work.

Have the AI Advantage in Smarter Exhibition Strategy

Are you making exhibition strategy decisions with yesterday’s data? AI is giving exhibition organizers an unprecedented view of market trends, audience segments and competitive dynamics, and the results are reshaping how the smartest organizers plan and grow. Industry veteran Tesi Baur draws on 24 years at the forefront of the global exhibition industry to break down how AI is transforming strategic decision-making.

Make Every Moment Matter

Your event is generating more valuable data than you realize, but is your team equipped to capture and use it to its maximum benefit? IAEE’s upcoming Event Tech Demo Day features four innovative companies that will show you exactly how to turn attendee insights, session content and engagement data into assets that keep working long after the event has ended.

Rethinking Events for the Next Gen

As the exhibitions and events landscape continue to evolve and shift beneath our feet, younger attendees are the ones driving the change. Discover the data-backed insights and real-world strategies that forward-thinking exhibition organizers and suppliers are already putting to work, so you can stop guessing what next-gen attendees want and start delivering it.

Robyn Davis Shows How Leadership and Lifting Others Transforms an Industry

What does it take to shape an entire industry’s approach to transparency and engagement? Distinguished Service Award winner Robyn Davis reveals the philosophy behind her groundbreaking leadership style and offers invaluable insights for professionals looking to make their mark. Discover how one person’s commitment to showing up, speaking out and lifting others can create ripples of change across an entire profession.

CEM Spotlight on Mohamed Adel, CEM

Mohamed Adel, CEM shares how earning the CEM designation has enhanced his contributions to the exhibitions and events industry.

Leslie Johnson is Breaking Records and Building Legacies

Ever wonder how one leader can transform an entire city’s reputation and economic trajectory? Discover the innovative strategies, relationship-building secrets and bold decision-making that helped IAEE Outstanding Marketing & Sales Award winner Leslie Johnson exceed goals by triple digits while securing events that will impact Milwaukee’s economy for the next decade. Prepare to get inside the mind of Milwaukee’s marketing powerhouse!

The Business Case for Greening Your Operations

Sustainability isn’t just a values statement. It’s a business strategy that lives in your budget, your procurement policies and your data. This second installment in IAEE’s sustainability series reveals how the back-office decisions you’re already making are either advancing or undermining your environmental goals. Find out how to turn your organization’s operations into your most powerful sustainability tools.

The World has Shifted. Has Your Exhibition Strategy?

Fracturing trade systems. Rising middle powers. A global order being quietly rewritten by geopolitical rivalry. The warning signs are there but do you have the right framework to act on them? Catch up on the insights that are helping exhibitions and events executives navigate risk, seize emerging opportunities and lead with confidence, then join us at CEIR Predict this September to hear what’s coming next.

Lights, Camera, Engagement: How Video is Transforming Events

Video isn’t just for marketing anymore as it’s becoming the engine behind sponsorship revenue, stakeholder engagement and year-round content strategy for event professionals. But are you using it to its full potential? Our industry experts explain what most organizations are getting wrong with video, how to make high-quality production accessible on any budget, and why the right video-first strategy could be the key to unlocking sponsorship revenue you didn’t know you were leaving behind.

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