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CEM Spotlight on Mohammed Alammar, CEM

Mohammed Alammar, CEM shares how earning the CEM designation has enhanced his contributions to the exhibitions and events industry.

The Latest

What Does the Next Generation Really Want from Trade Shows?

Why Attendees Forget Your Event (And How to Fix It)

Leading vs. Reacting: Where Do You Fit?

Kara Dao is Breaking Barriers and Building Belonging

What does it take to become the first of your kind in an entire industry, and then use that platform to lift others up? Discover how Cathy Breden Woman of Achievement Award winner Kara Dao is redefining success in exhibitions and events by making inclusion and mentorship as important as operational excellence. Read on for candid insights about creating lasting change, the advice that transforms careers and why the future of our industry depends on the leaders we choose to become today.

Rethinking Revenue in the Experience Economy

The old formula for trade show success is dying, and the organizers clinging to it are leaving massive revenue on the table. What if the path to stronger partnerships isn't about selling harder – it's about creating experiences so compelling that sponsors can't afford to miss out? Discover why the future belongs to event leaders who design for engagement first and let the investment follow.

Your Voice Matters in Shaping the Industry’s Future

Washington’s decisions on trade, travel and taxes will directly impact 2026 exhibitions and events. Join ECA’s Tommy Goodwin as he breaks down the policy priorities that matter most in his upcoming webinar and shows you how to make your voice heard where it counts. Read on for a preview of what’s at stake for your business and why now is the time to get involved.

CEM Spotlight on Eman Alsadun, CEM, PMP

Eman Alsadun, CEM, PMP shares how earning the CEM designation has enhanced her contributions to the exhibitions and events industry.

What Most Exhibitors Measure When They Decide to Renew

Exhibitors don’t renew based on how many badge scans you delivered – they renew when they can prove the event moved real deals forward. Most post-show reports focus on activity metrics that look impressive internally but fail to answer the one question that matters: did this event influence our pipeline? Learn how shifting from engagement volume to buyer intent signals can transform your renewal conversations.

Seal the Deal: Your Blueprint for Event Sales Success

The difference between struggling to fill your expo floor and securing record-breaking sponsorship revenue often comes down to a few strategic shifts. Jennifer Kerhin reveals the research-backed strategies, proven tactics and analytics frameworks that separate top-performing event sales professionals from the rest, as well as what participants in her upcoming master certificate series will learn. Prepare to ace this turning point for your sales success!

IAAPA Expo Europe is Breaking Records and Building Communities

What does it take to transform a trade show into an industry-defining moment? In this exclusive interview, discover the strategic thinking, bold innovations and lessons learned from orchestrating Europe’s most successful attractions expo. Whether you’re planning your next event or looking to elevate your industry presence, International Excellence Award winner IAAPA Expo Europe offers insights that will change how you think about creating meaningful connections at scale.

Answering the Million Dollar Question: What is Your Event Data Actually Telling You?

What if you could spot an at-risk exhibitor three months before they cancel, or know exactly which marketing channels actually drive registrations instead of just spending and hoping? Seven leading event tech companies will show you how to transform the data you’re already collecting into insights that protect revenue, personalize experiences and prove your event’s value.

Inside Expo! Expo!’s Green Revolution

Learn how Expo! Expo! 2025 tackled the environmental, social and economic challenges of large-scale sustainability – from overcoming common obstacles during planning and execution to implementing innovative solutions that minimized environmental impact while fostering economic resilience. Six industry experts share comprehensive strategies that can transform your approach to sustainable event planning.

These Tactics are Driving Success for Independent Shows

CEIR research reveals the game-changing strategies that separate top performers from the pack among independent shows – and the findings might surprise you. From overlooked revenue opportunities to location decisions that can make or break your event, discover what you need to know to stay competitive in 2026.

CEM Spotlight on Abdulkarim Althumayri, CEM

Abdulkarim Althumayri, CEM shares how earning the CEM designation has enhanced his contributions to the exhibitions and events industry.

Dr. Thomas C. Padron is Building Tomorrow’s Industry Leaders

Discover how one award-winning professor is revolutionizing hospitality education by bringing AI into the classroom, transforming industry events into living laboratories and creating a pipeline of ethically grounded professionals ready to lead. In this candid conversation, Bob Dallmeyer Educator of the Year Dr. Thomas C. Padron shares how he inspires students to see beyond the classroom to their future careers.
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