Signature Boston
DEFINING CONSUMER SHOWS/PUBLIC EVENTS
A public event or consumer show is an event that serves specific industries or interests, is held for a particular duration of time, is open to the general public and usually requires an entrance fee. The live event community is broad and includes elements of spatial design, graphic design, video, audio, web, interactive and live talent to create a motivating and memorable experience.
Consumer Events IAEE Membership Benefits:
3 Apr: Breaking Boundaries: B2B Strategies Inspired by B2C Innovation for Show Growth & Expansion
Presenters: Courtney Harold, Head of Business Development, Informa & Michelle Metter, Partner, Fast Forward Event Productions.
This dynamic session to explored the intriguing cross-pollination and fascinating fusion of B2C event strategies in the B2B trade show sector. Insights inspired attendees to integrate these strategies into trade shows to harness to fuel exponential growth and expansion within shows. IAEE members, watch the on-demand recording and download key takeaways here.
12 Jun: Behind the Scenes: SXSW and Overland Expo
Moderator: Michelle Metter, Partner, Fast Forward Event Productions with panelists: Brittani Mathis, Director of Global Sales Operations, SXSW LLC and Lindsay Hubley, Senior Vice President, Consumer Events, Emerald X
Join us for an insightful webinar discussion as we delve into the dynamic realm of fan-based consumer shows. This discussion is for both B2B and B2C producers and your teams looking to turn your audience into passionate fans. Discover the best tips and strategies gleaned from B2C events / hybrid B2B/B2C shows that are sure to elevate your approach. From innovative ideas to time-tested techniques, we’ll explore what makes these events successful and how you can apply these lessons to your own endeavors.
Join us for these FREE networking opportunity and an open discussion on different topics to foster meaningful conversation about the Consumer Events Industry.
15 May | 12:00 – 12:30 PM CT | Register Here
21 Aug | 12:00 – 12:30 PM CT | Register Here
The Consumer Events Council serves as an advocate for producers and vendors for consumer/live events through awareness, engagement, education and recognition. The Council develops recommendations for the consideration of the IAEE Board of Directors and is permitted to adopt policy statements that address industry issues of particular interest to the producers and vendors of consumer/live events. Such policies may be adopted without the prior approval of the IAEE Board of Directors so long as they conform to the provisions of Article IX of the IAEE Bylaws.
Initiative: Grow and sustain the Consumer Shows/Consumer Events Community
General Council Responsibilities
Michelle Metter, Chairperson
Partner
Fast Forward Event Productions
Courtney Harold, Vice Chairperson,
Head of Business Development Informa Fashion: OFFPRICE SECTOR
Informa Markets
Lindsay Hubley
Senior Vice President, Outdoor Group, Outdoor Retailer/Overland Exp/Outdoor Design & Innovation
Emerald X
Brittani Mathis
Director of Global Sales Operations
SXSW LLC
Anna Nash
Vice President, Market Development
ASM Global
Kristina Rogers
Event Vice President, Global Comics Portfolio
ReedPop/RX
Lew Shomer
CEO, Shomex Productions
Chairman, Abilities Expo
Patti Stewart
Executive Vice President, Canada
Informa Connect
President & CEO
Marsha Flanagan, M.Ed., CEM
IAEE
Staff Lead
Cathy Breden, CMP-F, CAE, CEM
Executive Vice President & COO
IAEE
Staff Lead
Beverly Benbow, M. Sc.
Director: Governance, Board and Committee Administration
IAEE
Staff Marketing
Nicole Bowman, MBA, CEM-AP
VP of Marketing & Communications
IAEE
Staff Liaison
Karen Gonzales, CMP-F, CEM
Director, Global Business Development
IAEE
Staff Program
Stacy Powers, CEM
Director of Learning Experiences
IAEE
Staff Liaison
Jason Ware
Vice President, Events & Experiences
IAEE
The IAEE Consumer Events Council offers a community for business-to-consumer (B2C) producers to network on both an online community and in person, along with:
Learning (webinars, roundtables, sessions at events)
Learning and Community
Event – B2C Showcase
Marketplaces
The Consumer Events Producers Community can connect in a private, closed groups on IAEE’s MemberLink. MemberLink forums are open to organizer members only with no access by vendors.
