Signature Boston

About IAEE Consumer Events 

A public event or consumer show is an event that serves specific industries or interests, is held for a particular duration of time, is open to the general public and usually requires an entrance fee. The live event community is broad and includes elements of spatial design, graphic design, video, audio, web, interactive and live talent to create a motivating and memorable experience.

  • Be the industry resource on ADA/safety/security, digitalization of ticketing, sponsorships, etc
  • Provide direction for issues and challenges B2C organizers face
  • Provide direction for growing a business
  • Provide learning and information sharing opportunities
  • Develop an experiential/festival-like component to the show floor showcasing B2C vendors and a networking/gathering space

Join the IAEE Consumer Events Community!

Consumer Events IAEE Membership Benefits:

  • General IAEE benefits
  • Access to CEIR Research at the member rate
  • Education programming specific to consumer events throughout the year, such as webinars and online roundtables and sessions at Expo! Expo Innovation Theatre!
  • Expo! Expo! – B2C Organizer Meet-up on the Show Floor
    Microburst session on show floor
    Match young person/new to Expo! Expo! and/or industry with a seasoned B2C organizer
  • Consumer Events Show Organizer Discussion Group



2024 Webinars

3 Apr: Breaking Boundaries: B2B Strategies Inspired by B2C Innovation for Show Growth & Expansion
Presenters: Courtney Harold, Head of Business Development, Informa & Michelle Metter, Partner, Fast Forward Event Productions. 

This dynamic session to explored the intriguing cross-pollination and fascinating fusion of B2C event strategies in the B2B trade show sector. Insights inspired attendees to integrate these strategies into trade shows to harness to fuel exponential growth and expansion within shows. IAEE members, watch the on-demand recording and download key takeaways here.

12 Jun: Behind the Scenes: SXSW and Overland Expo
Moderator: Michelle Metter, Partner, Fast Forward Event Productions with panelists: Brittani Mathis, Director of Global Sales Operations, SXSW LLC and Lindsay Hubley, Senior Vice President, Consumer Events, Emerald X

Join us for an insightful webinar discussion as we delve into the dynamic realm of fan-based consumer shows. This discussion is for both B2B and B2C producers and your teams looking to turn your audience into passionate fans. Discover the best tips and strategies gleaned from B2C events / hybrid B2B/B2C shows that are sure to elevate your approach. From innovative ideas to time-tested techniques, we’ll explore what makes these events successful and how you can apply these lessons to your own endeavors.

Register Here

Consumer Events Roundtables

Join us for these FREE networking opportunity and an open discussion on different topics to foster meaningful conversation about the Consumer Events Industry.

15 May | 12:00 – 12:30 PM CT | Register Here

21 Aug | 12:00 – 12:30 PM CT | Register Here

Consumer Events Council 

The Consumer Events Council serves as an advocate for producers and vendors for consumer/live events through awareness, engagement, education and recognition. The Council develops recommendations for the consideration of the IAEE Board of Directors and is permitted to adopt policy statements that address industry issues of particular interest to the producers and vendors of consumer/live events. Such policies may be adopted without the prior approval of the IAEE Board of Directors so long as they conform to the provisions of Article IX of the IAEE Bylaws.

Initiative: Grow and sustain the Consumer Shows/Consumer Events Community

General Council Responsibilities 

  • Develop recommended public policy positions for the consideration of the IAEE Board of Directors.
  • Identify and recommend research needs to staff.
  • Propose and recommend education programming.
  • Identify and assist in the recruitment of new members who are producers and vendors for consumer/live events.
  • Identify initiatives to facilitate engagement with the consumer events community.
  • Engage in strategic planning and advance recommended strategies to the IAEE Board of Directors.

Meet the 2024 Consumer Events Council

Michelle Metter, Chairperson
Fast Forward Event Productions

Courtney Harold, Vice Chairperson,
Head of Business Development Informa Fashion: OFFPRICE SECTOR
Informa Markets

Lindsay Hubley
Senior Vice President, Outdoor Group, Outdoor Retailer/Overland Exp/Outdoor Design & Innovation
Emerald X

Brittani Mathis
Director of Global Sales Operations

Anna Nash
Vice President, Market Development
ASM Global

Kristina Rogers
Event Vice President, Global Comics Portfolio

Lew Shomer
CEO, Shomex Productions
Chairman, Abilities Expo

Patti Stewart
Executive Vice President, Canada
Informa Connect

Leadership Team

President & CEO
Marsha Flanagan, M.Ed., CEM

Staff Lead
Cathy Breden, CMP-F, CAE, CEM
Executive Vice President & COO

Staff Lead
Beverly Benbow, M. Sc.
Director: Governance, Board and Committee Administration

Staff Marketing
Nicole Bowman, MBA, CEM-AP
VP of Marketing & Communications

Staff Liaison
Karen Gonzales, CMP-F, CEM
Director, Global Business Development

Staff Program
Stacy Powers, CEM
Director of Learning Experiences

Staff Liaison
Jason Ware
Vice President, Events & Experiences

Consumer Events Resources

The IAEE Consumer Events Council offers a community for business-to-consumer (B2C) producers to network on both an online community and in person, along with:

Learning (webinars, roundtables, sessions at events)

  • Data marketing
  • Security/Safety
  • Challenges that small companies encounter
  • Resources

Learning and Community

  • Networking
  • What are others doing right?
  • How challenges were overcome
  • Identify new suppliers who can provide solutions for B2C organizers
  • Mergers & Acquisitions

Event – B2C Showcase


  • Expo! Expo! Innovation Theatre

Consumer Events Discussion Group

The Consumer Events Producers Community can connect in a private, closed groups on IAEE’s MemberLink. MemberLink forums are open to organizer members only with no access by vendors.