Signature Boston

Consumer Events

About Consumer Events 

A public event or consumer show is an event that serves specific industries or interests, is held for a particular duration of time, is open to the general public and usually requires an entrance fee. The live event community is broad and includes elements of spatial design, graphic design, video, audio, web, interactive and live talent to create a motivating and memorable experience.

• Be the industry resource on ADA/safety/security, digitalization of ticketing, sponsorships, etc.
• Provide direction for issues and challenges B2C organizers face.
• Provide direction for growing a business.
• Provide learning and information sharing opportunities.
• Develop an experiential/festival-like component to the show floor. showcasing B2C vendors and a networking/gathering space.




2024 Webinars

3 April: Breaking Boundaries: B2B Strategies Inspired by B2C Innovation for Show Growth & Expansion
Presenters: Courtney Harold, Head of Business Development, Informa & Michelle Metter, Partner, Fast Forward Event Productions. Register Here.

Join this dynamic session to explore the intriguing cross-pollination and fascinating fusion of B2C event strategies in the B2B tradeshow sector. Discover how these insights can inspire you to integrate these strategies into your tradeshows and the unparalleled potential that you can harness to fuel exponential growth and expansion within your industry shows. Join us as we revolutionize the B2B event landscape and unlock new possibilities!

After participating in this session, you will be able to:

  • Uncover strategic insights into the innovative strategies employed by B2C events and how they can be adapted to elevate the impact and reach of B2B tradeshows.
  • Cultivate community engagement around your B2B events, fostering deeper connections and driving long-term success.
  • Explore new frontiers and exciting opportunities for expanding beyond traditional B2B strategies and into consumer platforms, unlocking new avenues for business development and market penetration.


Join the IAEE Consumer Events Community!

Consumer Events IAEE Membership Benefits:

  • General IAEE benefits
  • Access to CEIR Research at the member rate
  • Education programming specific to consumer events throughout the year, such as webinars and online roundtables and sessions at Expo! Expo Innovation Theatre!
  • Expo! Expo! – B2C Organizer Meet-up on the Show Floor
    Microburst session on show floor
    Match young person/new to Expo! Expo! and/or industry with a seasoned B2C organizer
  • Consumer Events Show Organizer Discussion Group


Consumer Events Council 

The Consumer Events Council serves as an advocate for producers and vendors for consumer/live events
through awareness, engagement, education and recognition. The Council develops recommendations for the consideration of the IAEE Board of Directors and is permitted to adopt policy statements that address industry issues of particular interest to the producers and vendors of consumer/live events. Such policies may be adopted without the prior approval of the IAEE Board of Directors so long as they conform to the provisions of Article IX of the IAEE Bylaws.



Grow and sustain the Consumer Shows/Consumer Events Community


General Council Responsibilities 

▪️️️️️️️️ Develop recommended public policy positions for the consideration of the IAEE Board of Directors.
▪️️️️️️️️ Identify and recommend research needs to staff.
▪️️️️️️️️ Propose and recommend education programming.
▪️️️️️️️️ Identify and assist in the recruitment of new members who are producers and vendors for consumer/
live events.
▪️️️️️️️️ Identify initiatives to facilitate engagement with the consumer events community.
▪️️️️️️️️ Engage in strategic planning and advance recommended strategies to the IAEE Board of Directors.


2024 Consumer Events Council

Michelle Metter, Chairperson
Fast Forward Event Productions

Courtney Harold, Vice Chairperson, Head of Business Development Informa Fashion: OFFPRICE SECTOR, Informa Markets, Informa

Lindsay Hubley
Senior Vice President, Outdoor Group, Outdoor Retailer/Overland Exp/Outdoor Design & Innovation, Emerald X

Brittani Mathis
Director of Global Sales Operations

Kristina Rogers
Event Vice President
Global Comics Portfolio

Lew Shomer
Shomex Productions
Abilities Expo

Patti Stewart
Executive Vice President, Canada
Informa Connect

Leadership Team

President & CEO
Marsha Flanagan, M.Ed., CEM

Staff Lead
Cathy Breden, CMP-F, CAE, CEM
Executive Vice President & COO

Staff Lead
Beverly Benbow, M. Sc.
Director: Governance, Board and Committee Administration

Staff Marketing
Nicole Bowman, MBA, CEM-AP
VP of Marketing & Communications

Staff Program
Stacy Powers, CEM
Director of Learning Experiences

Staff Liaison
Jason Ware
Vice President, Events & Experiences

Consumer Events Resources

The Consumer Events Council offers a community for business-to-consumer (B2C) producers to network on both an online community and in person, along with:

Learning (webinars, roundtables, sessions at events)

Data marketing
Challenges that small companies encounter.

Learning and Community
What are others doing right?
How challenges were overcome.
Identify new suppliers who can provide solutions for B2C organizers.

Event – B2C Showcase

Expo! Expo! Innovation Theatre

Consumer Events Discussion Group

The Consumer Events Producers Community can connect in private, closed groups on LinkedIn and IAEE’s MemberLink. All of these forums are open to members only with no access by vendors.




MemberLink (IAEE’s online members-only forum)