IAEE Board of Directors
Bob McLean, CPA, CAE, CEM
Executive Vice President
Promotional Products Association International (PPAI)
Robert (Bob) McLean is PPAI’s Executive Vice President. He was hired in June 2008 as Chief Financial Officer and is responsible for finance and administration, information technology and the Promotional Products Education Foundation. In October 2011, Bob was promoted to EVP and now oversees PPAI’s tradeshow and membership departments.
Convention News Television (CNTV)
Carrie and her business partner, Marcelo Zolessi, co-founded Convention News Television (CNTV) in 2007 after seeing a need for digital content and live production in the tradeshow industry. Now, the company produces live content and video highlights for more than sixty clients annually. CNTV also partners with IAEE, PCMA, IMEX, Association Forum of Chicagoland, TSNN and Tradeshow Executive to produce video content and live coverage of industry events throughout the year. Carrie has an extensive background in broadcast journalism and management. She spent eleven years at the NBC affiliate in Orlando as newscast producer, executive producer, and senior executive producer. Now, Carrie is entrenched in the exhibitions and events industry. She volunteers her time and energy to projects that forward the industry, including Exhibitions Day and the Exhibitions Mean Business campaign. She is married and has three children.
Yulita Osuba, CMP
Orange County Convention Center
Yulita has over 30 years in the hospitality industry and been in management at the Orange County Convention Center (OCCC) for more than sixteen years. She is a natural leader and seasoned professional in the industry, having served in senior sales management positions at the Daytona Beach Convention Center and the Tampa Convention Center. Yulita oversees the following divisions within the OCCC: Sales, Marketing, Event Management & Exhibitor Services, Information Technology and Security.
Tom Cindric, Jr., CEM
President, Winsight Exhibitions
Tom Cindric, Jr., CEM has been involved in the trade show and exhibition industry for 30 years working primarily for leading for-profit business media companies and trade associations and overseeing the management of several trade show 200 events.
As President at Winsight Media, Cindric has full responsibility over the National Restaurant Association (NRA) Show.
At Informa, Cindric oversaw the production of some of Informa’s leading events such as World of Concrete (WOC), the largest annual construction show in the U.S. and ranked 18th on the TSE Gold 100; Water & Wastewater Equipment, Treatment & Transport (WWETT) show, ranked 56th on the TSE Gold 100; and, with the recent acquisition of Penton, Waste Expo (WXPO) which is ranked 87th on the TSE Gold 100. He was also responsible for international business development and brand extension strategies. He successfully launched World of Concrete Latin America in Mexico City in 2004, World of Concrete India in 2013, World of Concrete Europe in 2015 and World of Concrete Asia in 2017.
Cindric was instrumental in leading Informa’s acquisition of WWETT from Cole Publishing, Hanley Wood’s acquisition of Construct (formerly the CSI show) and the TFM Show, as well as overseeing the integration of Hanley Wood’s first management contract for the AIA’s National Convention and Design Exposition. As an active IAEE and SISO member, he is a frequent speaker at industry events. Cindric is also a Show Manager of the Year Award recipient and contributor to IAEE’s The Art of the Show: An Introduction to the Study of Exhibition Management textbook.
As 2019 IAEE Chairperson, Cindric will focus on the changing trade show model, increasing IAEE’s global presence, and the expansion of IAEE’s CEM Learning Program and Women’s Initiatives.
Vice President of Sales & Operations
Taffy Event Strategies
Mary has been in the trade show industry for 20 years and has excelled in a variety of roles including sales and marketing for service providers as well as show management teams. Prior to joining Taffy Events, Mary led marketing and sponsorship sales efforts for U.S Boat Shows, a division of Informa Exhibitions. Prior to Informa, Mary worked for trade show industry companies including Smart City, Sands Expo & Convention Center, GES and Emerald Expositions (formerly GLM). In addition, Mary has been active in the trade show industry serving on the Southwest Chapter board for IAEE as well as multiple committees focusing on awards, education and innovation.
Group Vice President
As Group Vice President for Reed Exhibitions, Marie is responsible for leading a portfolio of U.S. events including Interphex, the PGA Show, ICE USA (ICEC), Fastener Fair, Equitana, and Aluminum USA. Marie is also responsible for driving growth for the business via the launch of new events.
Marie has been at Reed for 20 years and has held a variety of event management and corporate development roles. Her immediate past position was Vice President of Corporate Development where she handled multiple acquisitions in the U.S., Mexico and Brazil.
Prior to joining Reed Exhibitions, Marie held senior marketing positions at a number of event management and membership organizations.
Marie holds a Masters of Business Administration degree with concentrations in marketing and finance from the University of Connecticut.
Executive Vice President, Exhibition Sales
Chuck Grouzard is Executive Vice President of Exhibition Sales at GES. With over 25 years of industry experience, he is not only a veteran, but knows his stuff. He enjoys leading the exhibition sales team on a day to day basis with new and exciting tactics. He’s worked with various types of clients and is always up for a challenge!
President, NTP Events
National Trade Productions, Inc.
Chris Harar provides leadership working strategically with every NTP Events project team to ensure outstanding customer service. Chris continually strives to enhance NTP Events’ internal processes and procedures while overseeing and managing the implementation of multiple events, programs and initiatives, following each show’s mission, meeting objectives and seeing that financial goals are achieved. Chris ensures his teams meet strategic goals, stay on schedule, on budget and on message.
Chris previously held positions of Corporate Vice President, Show Director, Director of Marketing and Marketing Manager. Prior to joining NTP Events, Chris worked as an Account Executive at CSG Creative where he managed direct mail, print, advertising and Web-based marketing projects for various CSG clients. He also served as Show Program Coordinator at The Vision Council where he developed and implemented a multitude of attendee/exhibitor promotions and events designed to increase attendance and exhibitor satisfaction for the International Vision Expos.
Chris holds a BBA in Marketing from James Madison University and was a participant of the International Association of Exhibitions and Events (IAEE) Krakoff Leadership Institute in 2008. As a member of IAEE, he served as a member of the Awards Committee from 2010-2013. Chris completed leadership training at the Bell Leadership Institute in Chapel Hill, North Carolina and has achieved Villanova University’s Master Certificate in Organizational Leadership.
Kimberly Hardcastle-Geddes, CEM
Chief Marketing Strategist
As Owner, President and Chief Marketing Strategist of the nation’s leading marketing and public relations agency specializing in B2B events, Hardcastle-Geddes and her team provide solutions that increase attendance and exhibitor participation for several of the largest and most successful trade shows and conferences in the country.
Kimberly has worked in both the United States and Europe, holds an MSBA with an emphasis in Marketing and has 20 years of industry experience. She is an IAEE Krakoff Leaders Institute alumna, the editor of mdg’s trade show marketing newsletter, a presenter of industry seminars on strategic market planning and is a recipient of IAEE’s Educator of the Year Award and Trade Show Executive’s Marketing Genius Award. With offices in Southern California and Washington, D.C., she is also a frequent cross-country traveler.
Jennifer Heinold, CEM
Senior Vice President, Events
Access Intelligence LLC
As Senior Vice President for Access Intelligence, Jenn oversees the Satellite and Healthcare portfolios of events and media brands, in addition to managing AI’s centralized operations and logistics team that produces all of AI’s tradeshows and events. Jenn joined Access Intelligence in 2006 to serve as the lead marketer for the SATELLITE Conference and Exhibition and still relies on her marketing background and connection to the tradeshow attendee to drive her business. Jenn is most passionate about the power of face-to-face marketing and continuously strives to create value for the markets she serves by launching new events in under-served verticals, expanding the scope and content of current events to be relevant to a broader audience base and creating high-quality attendee acquisition strategies. If you want to see Jenn’s eyes light up, talk to her about acquiring events. She’s successfully integrated the OR Manager Conference and Offshore Communications (now OilComm) into AI’s event portfolio. Jenn’s proudest and most fulfilling moments are when she is digging in with her teams on the strategic direction of their business and the needs of the communities served.
Before joining Access Intelligence, she served as Marketing and Communications Manager of GovSec, U.S. Law and Ready! tradeshows, produced by National Trade Productions. She is a member of the Society of Satellite Professionals International (SSPI), International Association of Exhibitions and Events (IAEE) and Society of Independent Show Organizers (SISO) and completed ABM’s Advanced B-to-B Leadership Program at Northwestern University. Jenn regularly speaks at tradeshow industry events and has presented at ExpoExpo, SISO Executive Leadership Summit, Shepard Sandbox and ECEF. She earned a B.A. in Journalism from Penn State University and returns to Penn State often to guest lecture in their Event Management Course.
Director, Event Services
Buffy Levy has worked at SmithBucklin for more than twenty-five years, producing both trade and consumer shows in a variety of industries. Currently, she serves as show director for the North American Association of Food Equipment Manufacturers (NAFEM) as well as the International Baking Industry Exposition (IBIE), two of SmithBucklin’s largest Outsourced Services clients and both Gold 100 and TSNN Top 250 events. Buffy’s emphasis on client stewardship has resulted in exceptional outcomes for the organizations she serves. Her focus on event strategy, financial management, show operations and customer satisfaction have resulted in both revenue growth and cost-savings for her clients’ events. She is an enthusiastic role model and mentor within the Event Services unit at SmithBucklin, and has initiated many innovations and process improvements that directly impact SmithBucklin clients in a positive way.
Buffy holds a bachelor’s degree in economics from the University of Michigan. Outside of work, she enjoys spending time with her husband and two sons, knitting and following the Chicago Cubs.
Sterling Advisory Group LLC
SVP Event Planning & Operations
National Association of Broadcasters (NAB)
Justine McVaney is responsible for all event planning, budget management, logistical operations and customer service programs of NAB’s events and conventions.
Since joining the NAB convention department in 1994, she has held various management positions in the department and was promoted to her current leadership position as Senior Vice President for Event Planning and Operations in 2011.
Justine is active in the trade show industry. From 2000 – 2003, she served on the IAEM (International Association of Exposition Managers) DC Chapter Board of Directors and in 2004 was named one of the Next Generation of Leaders by Tradeshow Week magazine. Justine is currently a member of the Maritz Advisory Board, vice chair of the Major American Trade Show Organizer Council, and past chair of the IAEE Senior Executive Education Forum.
Justine is a graduate of the University of Virginia with a Bachelor of the Arts in American Government. She resides in Arlington, Virginia with her husband Jim and their son James.
KV Nagendra Prasad, CEM
Head – Operations & Leasing (Transit Oriented Development)
L&T Metro Rail (Hyderabad) Limited
KV Nagendra Prasad has a bachelor’s degree in Mechanical Engineering from Osmania University, has a post-graduate degree in Marketing Management from HIM Narsee Monjee Institute of Management Studies, is a ‘Certified in Exhibition Management’ (CEM) from IAEE, USA and is also a certified international faculty of IAEE CEM program.
KV started his professional career in 1998 and is associated with the MICE (Meetings, Incentives, Conferences and Exhibitions) industry since the year 2002. He played a lead role in organizing several regional, national and international events. He is also active in many national and international industry forums and promotes the development of MICE industry in India, he participates in international seminars, conferences and discussions regularly, he is recognized as a thought leader in the MICE industry. KV is also the first trained faculty from India to teach CEM programs globally and specializes in teaching Exhibition & Event Sales and Marketing.
He served as the ‘Chief Operating Officer’ for 9 years until May 2020 at the reputed Hyderabad International Trade Expositions Limited (HITEX), a purpose-built MICE venue established under public-private partnership mode. He is responsible for the promotion, development and operations of HITEX as a global MICE destination. He is credited with launching many trade fairs and exhibitions at HITEX and also launching innovative business models and customer focused policies, which translated into steady year-on-year revenue growth for HITEX.
KV now serves as ‘Head – Operations & Leasing (Transit Oriented Development) and Advertising Business’ at the prestigious L&T Metro Rail (Hyderabad) Ltd., which is developing the largest Metro Rail project in the world under Public Private Partnership (PPP). Transit Oriented Development of the metro rail includes development and operation of 18 mn sq.ft. of realestate including shopping malls, hotels, office buildings, exhibition & convention spaces, etc. at strategic locations along the Hyderabad Metro Rail route.
President and Chief Information Officer
ClearTone Consulting, LLC
Brian Scott is the President and Chief Information Officer at ClearTone Consulting, LLC based in the metropolitan Washington, DC area.
With over 20 years of CIO experience, he is an accomplished Chief Information Officer focusing on developing technology strategies that support business goals through competitive insights, leveraging efficient tech management and team development, and ensuring data security and system reliability.
In 2000, Brian was introduced to the exhibitions and events industry when he joined 3rd Millennium Communications as Manager of Software Development for a Virtual Tradeshow Product. That company was acquired by Galaxy Information Services and through additional acquisitions later became Experient.
As CIO of Experient, Brian oversaw the replacement and upgrade of every piece of legacy proprietary systems that supported the registration, housing, and lead retrieval services. He also oversaw the transition from a paper-based and manual business operations to an entirely online and mobile app-based model. Brian oversaw the strategy and operations of the Experient data center including their recent adoption and migration to cloud-based hosting to enhance availability, reliability, scalability, and recoverability.
Brian led the product development strategy and spearheaded several product concepts including eventBit™ which was granted a US patent in 2019 (Patent Number: US 10,311,267 B2). He was also instrumental in the evolution of lead retrieval products from hardware-based units to smart phone-based mobile app technology.
Brian has the honor of being the first technology professional to participate as a director on the Board of Directors for the International Association of Exhibitions and Events® (IAEE).
Brian is a Tennessee Volunteer at heart and his blood runs deep orange due to his undergraduate studies at the University of Tennessee, Knoxville where he received his Bachelors of Science in Electrical Engineering with Honors. He also earned a Master’s of Science in Technology Management from the University of Maryland Global Campus.
His personal passions include his wife and two sons, music, and fitness. He is a 30-year veteran of live music performance, a published musical play composer, and a recording studio engineer and producer. When he’s not in the studio, you’ll find him out on his bike climbing the local hills.
Senior Director, Expo Sales and Business Development
Dennis most recently served as President of Messe Frankfurt North America and is based in Atlanta, Georgia. Mr. Smith began his trade show career in Europe and spent close to 18 years living and working in countries like Germany, United Kingdom and Turkey.
Having worked in the industry since 1992, Dennis has been directly responsible for organizing more than 250 different international events and is considered a unique exhibition specialist in a multitude of industries including automotive, manufacturing, ICT, food, textiles and construction. He has held executive positions in marketing, sales, business development and executive management at several major exhibition companies in Europe and in the U.S.
Born in Colorado and having served in the U.S. Army, Dennis has an MBA in International Business and is highly experienced in facilitating trade in developing markets outside the U.S. to include the BRIC and MIST countries.
Dennis is married with two children and currently resides in Atlanta, Georgia.
Janet Sperstad, CMP
Program Director, Meeting and Event Management
Janet Sperstad’s professional history reflects her lifelong vocation: driving excellence in meeting and event management execution and education. She has dedicated her career to defining the competencies and career pathways that articulate meeting planning as a design discipline – separate and distinct from hospitality – requiring skills in the social sciences, executive leadership, and the cognitive sciences.
Her contributions are global in scope and rooted in over 25 years as a meeting professional and executive leader in the corporate and non-profit sectors. Janet has been employed by a Fortune 500 global company, a statewide association, and owned a professional event management firm.
Janet currently leads Madison College’s Meeting and Event Management Associate degree program, which she founded in 2002. This award-winning program is recognized for its stringent requirements that faculty demonstrate direct meeting planning experience and credentials; the program currently offers the most number of meeting and event management credits in the United States and has served as a model for other programs at colleges and universities in North America and Europe.