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Advocacy is a key pillar in IAEE’s strategic plan. Our organization is committed and engaged with several organizations to promote the value of face to face events as the primary medium for doing business. Below you will find more details on these initiatives.

As part of IAEE’s initiatives, advocacy represents one of three pillars in our strategic plan. IAEE plays an active and integral role in the Exhibitions and Conferences Alliance, of which Exhibitions Mean Business is now a part of.

Events Industry Council

The Event Industry Council is comprised of 33 member organizations, representing more than 103,500 individuals and 19,500 firms and properties, which facilitate the exchange of information within the meetings, conventions, and exhibitions industry. The EIC strives to connect people and form strong global partnerships through certification and accreditation programs, voluntary standards and best practices, and fostering collaboration on industry issues.

Economic Impact Infographic

Exhibitions Mean Business

Exhibitions Mean Business brings to life the success stories created by the face-to-face connections made at exhibitions and events and amplifies the impact those connections have on our global economy. The campaign actively engages policymakers, business professionals, educators and young professionals to raise the overall awareness of the exhibition and events industry through a single, powerful voice. Each year industry advocates meet virtually and in Washington D.C. for ECA Legislative Action Day.


Meetings Mean Business Coalition

The Meetings Mean Business Coalition (MMBC), in conjunction with Exhibitions Mean Business, represents leaders from across the meetings, conferences, conventions, incentive travel, trade shows and exhibitions industries, who have united behind a common goal: to showcase the real impact meetings and events have on businesses, economies and communities.

The Meetings Mean Business Coalition

U.S. Travel Association

The U.S. Travel Association is a 2,100-member network that collectively works to promote travel to and within the U.S. The USTA also provides its members with industry-leading economic data, analysis, and information to support initiatives that grow and sustain domestic travel and to inform policymakers and opinion leaders of the economic impact of U.S. travelers.

The U.S. Travel Association