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MATSO Events

IAEE’s MATSO Council will identify topics relevant to the major trade show organizer that are timely and represent common interests and challenges to the MATSO audience. Central to the MATSO Council culture is ensuring a wide-open exchange of ideas to foster discovering solutions, networking with other senior-level show professionals, guiding new strategies and policies, sharing ideas and making a difference. Each year a MATSO event will be selected to host IAEE-MATSO programming. In addition, programming will take place through webinars and at Expo! Expo! IAEE’s Annual Meeting & Exhibition. A complete schedule of events will be updated as they are identified.

Calendar of Events

In an effort to address opportunities within the major American trade show community, those with shows of 200,000 NSF or larger, IAEE holds monthly MATSO Meets on the last Wednesday of the designated month at 2:00 PM CT/3:00 PM ET via Microsoft Teams unless otherwise noted. MATSO also holds in-person events throughout the year.

Contact Beverly Benbow, M. Sc. for more information.

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Virtual | Monthly

These 90-minute sessions will focus on relevant topics specific to large show organizers.  The community discussions are free but limited to MATSO members only.

Monthly Meetups (via Teams unless noted)
2:00PM CT / 3:00PM ET / 12:00PM PT

Virtual Meetup
Update on the State of Taxation on this Industry and Music LicensingPresenter: Tommy Goodwin, VP, Government Affairs, ECA
Download Key Takeaways
Virtual Meetup
CEIR Attendee Acquisition Trends Driving Growth Report #2 – SNEAK PEEKPresenter: Nancy Drapeau, IPC, Vice President Research, CEIR
Download the report here
Virtual Meetup
Technologies and Current and Future Impacts on Large Exhibitions
Download Key Takeaways

ChatGPT_RTF Framework

Generative AI Application Landscape

Virtual Meetup
How to Plan for Unexpected Security Threats – Case Study from Risk WorldPresenter: Stuart Ruff-Lyon, Chief Events and Sales Officer, RIMS
Download Key Takeaways
No July Virtual Meetup
MATSO Meet Up in person @ Predict 

MGM National Harbor (you do not have to be registered for Predict to attend.) 10:00-11:30AM ET

Download Key Takeaways
Virtual Meetup

Infuse Design Thinking Principles Into Your Overall Show Strategy

Presenter: Dr. Kristin Malek, CMP, DES CHE, CED, Assistant Professor, University of Nebraska, Lincoln

Download Key Takeaways
No November Virtual Meetup
MATSO Meet Up In-Person @ Expo! Expo

Kay Bailey Hutchison Convention Center, Dallas, TX. 2:30-3:30 p.m. CT.  Must be registered for Expo! Expo! to attend. 

MATSO Meet Up (In-Person) 2024 Field Trip @ the CES Show
Dates: January 10-11, 2024 at the Las Vegas Convention Center

Limited to the first 30 MATSO organizers

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January 9:

  • Arrivals
  • Informal Evening MeetUp

January 10:

  • MATSO Council Meeting from 9am-10am (for MATSO Council only)
  • MATSO Program begins at 10am with show floor tours from 3pm-6pm (lunch included)
  • Dinner

January 11:

  • MATSO Program begins at 9am and goes until 3pm with activation tours at the Venetian and Aria from 1pm-3pm
  • Departures


To register, please click here