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MATSO Events

IAEE’s MATSO Council will identify topics relevant to the major trade show organizer that are timely and represent common interests and challenges to the MATSO audience. Central to the MATSO Council culture is ensuring a wide-open exchange of ideas to foster discovering solutions, networking with other senior-level show professionals, guiding new strategies and policies, sharing ideas and making a difference. Each year a MATSO event will be selected to host IAEE-MATSO programming. In addition, programming will take place through webinars and at Expo! Expo! IAEE’s Annual Meeting & Exhibition. A complete schedule of events will be updated as they are identified.

Calendar of Events

In an effort to address opportunities within the major American trade show community, those with shows of 200,000 NSF or larger, IAEE holds monthly MATSO Meets on the last Wednesday of the designated month at 2:00 PM CT/3:00 PM ET via Microsoft Teams unless otherwise noted. MATSO also holds in-person events throughout the year.

Contact Terri Phillips, CEM for more information

Brought to You By

Virtual | Monthly

These 90-minute sessions will focus on relevant topics specific to large show organizers.  The community discussions are free, but limited to MATSO members only.

Monthly Meetups (via Teams unless noted)
2:00PM CT / 3:00PM ET / 12:00PM PT

Virtual Meetup
Update on the State of Taxation on this Industry and Music Licensing
Presenter: Tommy Goodwin, VP, Government Affairs, ECA
Download Takeaways Here
Virtual Meetup
CEIR Attendee Acquisition Trends Driving Growth Report #2 – SNEAK PEEK
Presenter: Nancy Drapeau, IPC, Vice President Research, CEIR
Download the report here
Virtual Meetup
Technologies and Current and Future Impacts on Large Exhibitions
Takeaways Coming Soon
Virtual Meetup
Register Here

MATSO Meet Up (In-Person)

Anaheim Convention Center | Anaheim, CA

The NAMM Show is where people from all around the world get to experience the latest products from across music, sound, and event technology. At the show, you’ll discover your sound and likely capture your next hit TikTok video. Network with industry leaders and celebrities, and catch hundreds of live concerts across The NAMM Show Campus.

Register Here


Schedule of Events
*All activities will take place at the Anaheim Convention Center

Wednesday, 12 April

Late Afternoon / Early Evening Arrivals and Informal Meet Up

Thursday, 13 April

10:00 AM – 5:00 PM
  • Program Welcome
  • Welcome from MATSO and Introductions
  • Welcome from Anaheim Hosts
  • NAMM Show Update
  • Lunch
  • Shot Show Case Study, Jeff Pressman, President/CEO, ConvExx
  • Afternoon – Visit the Show Floor (Show Floor open until 6:00 PM)
  • Show Floor Recap / Open Discussion
5:00 PM Networking Reception / Dinner Brought to you by

Friday, 14 April

8:15 AM – 12:00 PM
  • Breakfast
  • Generating a Greater Return on Your International Marketing Investment
    • Anjia Nicolaidis, group director, international strategy, mdg, A Freeman Company
    • Kimberly Hardcastle-Geddes, president & chief marketing strategist, mdg, A Freeman Company
  • Emerging Sponsorship Strategy Ideas
    • Andria Klinger, Director of Business Development, GES
    • Julia A. Smith, CEM-AP, CTA, Senior Vice President, Business Development, GES
  • Open Discussion