IAEE’s MATSO Council will identify topics relevant to the major trade show organizer that are timely and represent common interests and challenges to the MATSO audience. Central to the MATSO Council culture is ensuring a wide-open exchange of ideas to foster discovering solutions, networking with other senior-level show professionals, guiding new strategies and policies, sharing ideas and making a difference. Each year a MATSO event will be selected to host IAEE-MATSO programming. In addition, programming will take place through webinars and at Expo! Expo! IAEE’s Annual Meeting & Exhibition. A complete schedule of events will be updated as they are identified.
The 2019 MATSO event was held during INFOCOMM 2019 (AVIXA) at the Orange County Convention Center in Orlando, Florida.
Read the 2018 MATSO Program recap here.
| Tuesday, 11 June |
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|---|---|
| 4:00 p.m. – 5:00 p.m. | MATSO Council Meeting (Council Members Only) |
| 6:30 p.m. | Informal meet up |
| Wednesday, 12 June – Day 1 |
|
| 8:30 a.m. – 9:00 a.m. | Breakfast |
| 9:00 a.m. – 9:30 a.m. | Welcome and Introductions – Justine McVaney, Chairperson, MATSO Council |
| 9:30 a.m. – 10:00 a.m. | Welcome from Orange County Convention Center/Visit Orlando |
| 10:00 a.m. – 11:30 a.m. | Moving At The Speed of Innovation – Tamara Ghandour |
| 11:30 a.m. – 12:30 p.m. | Lunch |
| 12:30 p.m. – 1:15 p.m. | Discussion and Q&A on Corporate Sponsorship Trends – Chris Gallagher |
| 1:15 p.m. – 2:00 p.m. | Discussion and Q&A on Exhibitor Trends, Expectations and Pain Points – Randy Acker |
| 2:00 p.m. – 2:30 p.m. | InfoComm Host Event Report & Show Floor Highlights – AVIXA: Rochelle Richardson, CEM |
| 2:30 p.m. – 4:30 p.m. | InfoComm show floor – on your own |
| 4:30 p.m. – 5:00 p.m. | InfoComm show floor debrief on featured showcase rooms – Rachel Bradshaw, M.Ed., Director of Program Design, AVIXA |
| 6:30 p.m. – 8:30 p.m. | Reception/Dinner – TBD |
| Thursday, 13 June – Day 2 |
|
| 8:30 a.m. – 9:00 a.m. | Breakfast |
| 9:00 a.m. – 9:15 a.m. | Experient Sponsor Presentation |
| 9:15 a.m. – 11:30 a.m. | Education / Roundtable Discussions |
| 11:30 a.m. – Noon | Wrap Up/Close |
In addition to his leadership role at EXHIBITOR Media Group, Randal is an Adjunct Faculty in the exhibit design program at Bemidji State University. A twenty-year veteran of EXHIBITOR, Acker’s experience spans all aspects of EXHIBITOR Media Group’s sales and marketing programs, magazine and trade show promotion, operations, finance, strategic business development and industry relations. He is also active in numerous segments of the exhibition industry contributing the unique perspective he has on the industry by serving corporate marketers, exhibit builders, agencies, suppliers to the industry, venues, as well as show organizers.
Rachel Bradshaw, M.Ed., is the Director of Program Design for AVIXA, the world’s foremost professional audiovisual trade association. Rachel has been helping to grow AVIXA’s AV thought leadership, training and professional development for ten years, overseeing the launch of Center Stage and TIDE as well as the overall speaking program at the InfoComm show. She was named a 2018 Top 40 under 40 Rising Star in the AV industry by Commercial Integrator Magazine in 2019. When she’s not planning AV industry events, Rachel enjoys cooking, karaoke, and hanging out with her three beloved dependents, only one of whom is a dog.
Gallagher, who has over 20 years of sales experience across Major League soccer (MLS), National Football League, Major League Baseball and National Hockey League among others, led the sellout of the Orlando Citrus Bowl (currently known as Camping World Stadium) for Orlando City’s inaugural 2015 and 2016 MLS seasons with over 62,500 fans in attendance. His group also broke the National Women’s Soccer League (NWSL) single-game attendance for the Orlando Pride’s inaugural season in 2016.
As the fearless leader of LaunchStreet and the creator of the Innovation Quotient Edge Assessment, Tamara Ghandour knows what it takes to drive innovation and growth daily. She has run multi-million-dollar businesses and launched a few of her own. She has learned from her successes and most importantly her failures. When you push your cart down the aisles of Target you pass brands and products that have benefited from Tamara’s disruptive approach. When companies like Disney and Army Research Labs want to up their culture of innovation and foster innovative thinking, they call Tamara. She is a regular contributor to the Huffington Post and has been featured in media outlets across the globe. But her most meaningful accomplishment happened as a kid in computer camp when she won the “I’ll Try Anything Once” award – a motto she still lives by.
Session Title: Moving At The Speed of Innovation
A leader’s playbook to create a sustainable culture of innovation that creates the future and drives bottom line results.
There is a new language that drives success – innovation. If everyone on your team isn’t continually innovating, you are on a fast path to irrelevance. To compete in today’s ever-changing and fast-paced landscape, organizations and leaders must learn to create a culture where innovation is the norm. While innovation has become an organizational mandate and requirement for success, most leaders are actually sabotaging their efforts with institutionalized, formulaic methods. This is a customizable, interactive keynote based on decades of real-world experiences, that will help you move at the speed today’s business requires.
Richardson is a strategic leader in exhibition and events management, with more than 20 years of experience. Her career spans the gaming, hospitality and for-profit trade show industries, both domestically and internationally. For the last 10 years, she has overseen LIGHTFAIR International, the world’s largest annual architectural and commercial lighting show. The exhibition currently ranks as the 70th largest in the United States by Trade Show Executive, up from 167th when Richardson assumed the position. Under her leadership, LIGHTFAIR grew significantly and increased in size from 155,000 net square feet to more than 280,000 NSF.
