As technology continues to become more fundamental to the execution of the business of the exhibitions industry, increased involvement of technology leaders within the industry is of strategic value to IAEE. Although there are existing IAEE members that hold technology positions within member companies and associations, this represents a relatively small percentage of total technology leaders throughout the industry. There is an opportunity for IAEE to grow its membership and provide enhanced technology industry leadership by deploying a technology-centric member engagement model. To incentivize membership and engagement, technology-specific content and networking opportunities can be introduced throughout the year as well as during the annual Expo! Expo! event.