Signature Boston
Executive Director, The Exhibitor Advocate
Jessica is a seasoned marketer and social impact professional with a unique collection of
experiences ranging from event marketing, community engagement, philanthropy and
corporate branding. Jessica has over 20 years’ experience driving the development of strategic
events and social impact programs for leading brands in the natural and organic industry.
Jessica is a CTSM (Certified Trade Show Marketer), CMP (Certified Meeting Planner), and holds
certifications in corporate social responsibility from Boston College and the University of
Colorado.
Jessica is the Executive Director of The Exhibitor Advocate, a non-profit, trade association
dedicated to amplifying the voice of exhibitors. The group is on a mission to raise awareness of
exhibitor challenges and collaborate with all industry stakeholders to promote and cultivate
open communication, consistent standards and industry best practices.
Jessica has held positions on both the show management and exhibitor side of the trade show
industry. She understands the unique challenges of the industry and believes that collaboration
between all stakeholders will uphold exhibitions and events as a valuable and irreplaceable
marketing channel.
In addition to The Exhibitor Advocate role, Jessica operates as an exhibit marketer through her
consulting business, Jessica Sibila Consulting. She previously led the corporate event and
community engagement strategy for WhiteWave Foods and Danone North America. She now
extends that expertise to companies developing strategic events to elevate their impact.
When she’s not on the trade show floor, Jessica can be found hiking, biking and traveling with
her family. She’s a lover of all things food and wine and will gladly take your restaurant
recommendations.
