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Żaneta Berus, CEM

Zaneta Berus headshot 100x100

Founder and CEO, In2Win Business Consulting

Żaneta Berus, CEM, is the founder and CEO of In2Win Business Consulting. She founded the company in 2011. She is also a Board Member of the Event Industry Association in Poland and MICE sector expert. A graduate of the University of Economics in Poznań, she graduated from the Faculty of Foreign Trade. Zaneta continued her education and in 1999 completed the Values Management and Applied Prioritizing business program at the Interclub Education Center in Chicago, a year later, the Go Smart Business business study and post-graduate management studies at Northwestern Business College in Chicago. In 2010, she completed her academic achievements with an Executive MBA at the Kozminski University in Warsaw.

Żaneta held the prestigious position of the Consul of the Trade at the Consulate General of the Republic of Poland in Chicago and was responsible for promoting the Polish economy on the American market. For 16 years she was associated with the EXPO XXI in Warsaw. From 2006 in the Management Board of this company and the position of the Managing Director, and the last 6 years as the President of the Management Board. Until the end of April 2017, she also held the position of Executive Director at the Sapphire Group, which also includes EXPO XXI and Blue Business Media For the next two years she was the Managing Director of the largest exhibition facility in Poland – Ptak Warsaw Expo and was responsible for the coordination of activities and cooperation with external clients and international organizations. At the same time, since 2011, she runs In2Win consulting company and advises organizers and companies interested in the organization of events, in particular, fair ones.

Żaneta also works actively in the Event Industry Association as a board member of this organization responsible for international cooperation, and by the end of July 2016, for over 6 years she was the Vice President of the Polish Chamber of Exhibition Industry, a member of the Association Conferences and Congresses in Poland and a member of UFI – the World Association trade fair.

For her activities in favor of self-government and contribution to the promotion of Poland, Żaneta Berus received the Silver Cross of Merit, the second most important state decoration awarded by the President of the Republic of Poland. The event industry also appreciated her commitment. She was honored with the MP-12 title as the best venue manager in the Vendor-Venue category. Żaneta received another industry distinction, the title of “Personality of the Year” in the “Object Manager” category, as well as the badge “Distinguished for tourism” awarded by the Ministry of Sport and Tourism and title of Businesswoman of the year by the magazine, “Businesswoman and Life.”