Attendee Acquisition Reset: Building an Event Audience in a Post COVID-19 World
March 31, 2020
Presented by Kimberly Hardcastle-Geddes, CEM, President & Chief Marketing Strategist – mdg
Like everyone else, event marketers have had a challenging month. As the Coronavirus changes the world in significant, unprecedented ways, attempting to revert to ‘business as usual’ could have devastating consequences on trade shows and conferences. While we don’t know when the pandemic will relent or exactly what the aftermath will look like, we do believe that event marketers who make the necessary pivots (and investments) have an unprecedented opportunity to expand their reach, capture market share and increase loyalty and engagement. In this webinar, mdg’s Chief Marketing Strategist Kimberly Hardcastle will offer practical advice about how to approach the uncertainty and take a more modern, agile approach to event marketing, public relations, and communications.
This webinar is being pre-recorded. The webinar recording will be available on MemberLink on Tuesday, 31 March in the following communities; Open Forum, and Free Webinars section in the Library of Learning.