CEIR Webinar: Data Insights from Virtual Platforms – Virtual Expo! Expo! Case Study

May 6, 2021

Moderated by: Nancy Drapeau, PRC, Vice President, Research, Center for Exhibition Industry Research (CEIR)

Presenters/Panelists:

• Arjun Chakravarti, MBA, Ph.D., Managing Director and Principal, COGKNITION Analytics
• Scott Craighead, CEM, Vice President, Exhibitions & Events, IAEE
• Marsha Flanagan, M.Ed., Vice President of Learning Experiences, IAEE
• David Richardson, Ph.D., CAP, Principal and Head of Analytics Solutions, COGKNITION Analytics

Over the past 12 months, many exhibition organizers were pushed into the situation of bringing together their communities by producing a fully virtual/digital event. We know the data that virtual/digital events produce is vast and yet, it’s not always clear how to handle this data and integrate it into other analyses (e.g., post event surveys).

This webinar provides a chance to look under the hood of the data that virtual/digital events generate. You will hear from data scientists who worked with IAEE to develop insights from a three-month project, analyzing participation data from IAEE’s 2020 virtual/digital edition of Expo! Expo!. These insights will provide perspective on the data to track and why it is important when running and evaluating outcomes of virtual/digital events. The presenters will also provide their perspectives on how these insights can be used to think about hybrid event models.

Time:

12:00 p.m. – 1:00 p.m. CT