Consumer Show Management

June 7, 2022 - July 5, 2022

Consumer (public) shows are exhibitions and events in which companies in a specific industry can showcase and demonstrate their latest products, services and activities to public consumers.  Consumer show organizers must possess a working knowledge of the activities and functions related to consumer shows and master the skills to address this different set of logistics than those related solely to the management of a private trade show or event. This program provides attendees with the skills necessary to effectively produce a successful consumer show.

After completing this course, the participant should be able to:

• Recognize the role of consumer shows within the greater exhibition industry
• Describe how consumer shows differ from other shows
• Explain the difference between horizontal and vertical exhibitions
• Indicate key elements required for planning public events
• Indicate key elements required for managing public events
• Describe differences between marketing and sales
• Describe the elements of a marketing plan

Instructor:

Bob Kelley, CEM, CMM, MSM