October 16, 2023
Marketing is not an exact science. It includes a number of strategies and tactics that are constantly evolving so they can address changing social, cultural and economic circumstances effectively. The creation of a marketing plan that includes core practices as well as new ideas, innovations and unique points of view allows for the creation of an exhibition that may have begun as just a concept. The goal of an exhibition is to provide an appropriate environment in which buyers and sellers can come together face to face. Today’s technology increasingly permits the show organizer to extend the useful life of an exhibition by employing digital tools, thus further enriching the show experience.
After completing this course, the participant should be able to:
Fee: $299 for both members/non-members
On-location: IMEX America, Las Vegas, NV
Mandalay Bay 3950 S Las Vegas Blvd Las Vegas, NV 89119 (Sienna A/Sienna B, Delano)
8:30am – 3:00pm PT
followed by optional 30- minute study period and an hour for the exam.