Signature Boston
Events Calendar 2016

Event Marketing

October 21, 2019

Marketing is not an exact science. It includes a number of strategies and tactics that are constantly evolving so they can address changing social, cultural and economic circumstances effectively. The creation of a marketing plan that includes core practices as well as new ideas, innovations and unique points of view allows for the creation of an exhibition that may have begun as just a concept. The goal of an exhibition is to provide an appropriate environment in which buyers and sellers can come together face-to-face. Today’s technology increasingly permits the show organizer to extend the useful life of an exhibition by employing digital tools, thus further enriching the show experience.

Join us for a CEM course worth 5 credits. You can take the class for recertification or as a class towards earning your CEM.

Learning has become a vital part of most meetings, events and exhibitions. Whether formal, such as credit-granting continuing education programs, training sessions or seminars, or informal, such as exhibitor-provided demonstrations, presentations or networking, they add significant value to the face-to-face experience.


Freeman Office
275 Bodwell St.
Avon, MA 02322


8:30 a.m. – 4:30 p.m.


Nancy Milani, CEM-AP, CMP