October 21, 2019
Marketing is not an exact science. It includes a number of strategies and tactics that are constantly evolving so they can address changing social, cultural and economic circumstances effectively. The creation of a marketing plan that includes core practices as well as new ideas, innovations and unique points of view allows for the creation of an exhibition that may have begun as just a concept. The goal of an exhibition is to provide an appropriate environment in which buyers and sellers can come together face to face. Today’s technology increasingly permits the show organizer to extend the useful life of an exhibition by employing digital tools, thus further enriching the show experience.
After completing this course, the participant should be able to:
Join us for a CEM course worth 5 credits. You can take the class for recertification or as a class towards earning your CEM.
Learning has become a vital part of most meetings, events and exhibitions. Whether formal, such as credit-granting continuing education programs, training sessions or seminars, or informal, such as exhibitor-provided demonstrations, presentations or networking, they add significant value to the face-to-face experience.
275 Bodwell St.
Avon, MA 02322
8:30 a.m. – 4:30 p.m.