June 5, 2024
In order to ensure the success of an event or exhibition, there are vital elements involved in the planning process that should be conducted from the ground up. No matter how successful or well respected an exhibition may be, it should be presented as if it were a first-time event – it is the marketing and selling equivalent of zero-based budgeting. This involves highlighting an event’s features and benefits, understanding the phases of the sales cycle and the need to support sales efforts with the appropriate tools and resources, and preparing the exhibition prospectus in a comprehensive and engaging way.
After completing this course, the participant should be able to:
$299 for both members and non-members; $239.20 for Freeman employees
Where:
Sponsored by the Freeman Atlanta office; course takes place at the Freeman office at
841 Joseph E Lowery Blvd NW, Atlanta, GA 30318
Time:
8:30am – 3:00PM ET
There will be an optional 30-minute study period followed by an hour for the exam. Those that are recertifying, not taking the exam, or taking the course as not part of the CEM program will end their day at 3:00pm Eastern Time.
Instructor: