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Events Calendar 2016

Exhibitor Surveys 201: Simple Steps to Obtain Even More Actionable Insights

February 15, 2023

It isn’t uncommon to collect feedback from exhibitors after your trade show or when you’re thinking about making a big change; but, just “checking the box” by asking a few basic questions, isn’t enough to show your exhibitors you value their input nor does it actually improve your trade show. Are you asking the right questions?

In this webinar session, we’ll work together to level up your exhibitor surveys. You will learn where most surveys go wrong (and how you can do better), what sorts of questions you may wish to ask, and how you can pull more actionable insights from any feedback you do obtain. Ultimately, it’s about effective listening, one of the cornerstones of a productive partnership, and how you can do it better.

After participating in this session, you will be able to:

  • Review common mistakes that organizers make with their exhibitor surveys, along with simple solutions to fix those mistakes
  • Create and list a variety of questions you may wish to ask your exhibitors
  • Explain how you can gather more actionable insights from the feedback provided

This session/course/webinar is eligible for 1 clock hour towards CEM recertification.

IAEE webinars are free to members and available to non-members for $49.

Presenter Information

Robyn Davis, CPTD

“Known for her fresh perspective and process-driven approach to exhibitor success, Robyn Davis, CPTD is IAEE’s 2021 “Educator of the Year.” She serves on the national membership engagement committee and her local chapter’s board of directors. Through her company, Exhibitors WINH, Robyn creates custom exhibitor success programs for major American trade show organizers – teaching their exhibitors the strategies required to “win” at their trade shows and, as a result, often improving their exhibitor engagement, satisfaction/results, and retention. satisfaction/results, and retention. Robyn’s certification is in talent development (training) and her degree is in Aerospace Engineering. To learn more, please visit or request to connect with her on LinkedIn (”


10:30 AM – 11:30 AM CT | 11:30 AM – 12:30 PM ET | 8:30 AM – 9:30 AM PT | 4:30 PM – 5:30 PM GMT | 12:30 AM – 1:30 AM for Singapore and Beijing (GMT + 8)