Experiential Sponsorship – A Case Study of the Association for Professionals in Infection Control (APIC) – UBC Hospital

May 1, 2024

Webinar Description:

Discover the APIC-UBC Carpenters Hospital Simulation – an immersive journey through infection control and construction. Explore how a medical association joined with a leading sponsor to develop an unforgettable interactive experience for attendees. More than 35% of all attendees walked through the simulated hospital corridor to learn how infection prevention and hospital renovation could co-exist.

From ideation to execution, our speakers will discuss their journey with the educational committee, sponsors, and vendors. You’ll uncover the key elements that can drive engagement and deliver measurable results for your experiential sponsorship.

After participating in this webinar, you will be able to:

Gain insight into the strategies of experiential sponsorships to enhance attendee engagement.
Understand how to effectively integrate experiential elements into event planning and execution to create memorable and impactful brand experiences.
Learn best practices for measuring the ROI of experiential sponsorships and effectively communicating the value proposition to sponsors and stakeholders.

IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour.

Presenter Information:

Jennifer Kerhin, MBA, CEM CMP, CEO of SB Expos & Events

Jennifer Kerhin has more than 20 years of experience working with association conventions and tradeshows. She founded SB Expos & Events to support the mission of associations by creating non-dues revenue through event management. Understanding that active involvement within associations is the key to success, Jennifer is a committed member and volunteer in IAEE, ASAE and PCMA. She has been a speaker at ASAE’s Annual Meeting, IAEE’s Expo! Expo!, MPI’s Potomac Chapter, MASAE’s Annual Meeting, PCMA’s Capital Chapter and Cadmium’s User conference.

Caroline Mah, MBA, Vice President Business Development, APIC

Caroline Mah is a relationship-driven leader with over 17 years of experience in corporate partnerships, program development, and nonprofit management. She leads the business development and grants team and serves as a member of the senior advisory team.

Stacy Yu, Director of Corporate Partnerships, APIC

Stacy Yu is an experienced brand marketing leader and strategist who has successfully helped B2B and B2C emerging companies and nonprofits enter their next phase of growth. Her experience at APIC leverages this corporate approach to brand and marketing strategy, disciplined cross-functional team and vendor management, comprehensive program development to strengthen strategic partnerships and bring opportunities and resources to their members.

Where:

Virtual

Time:

10:30 AM – 11:30 AM CT | 11:30 AM – 12:30 PM ET | 8:30 AM – 9:30 AM PT | 4:30 PM – 5:30 PM GMT | 12:30 AM – 1:30 AM for Singapore and Beijing (GMT + 8)