February 7, 2024
In today’s data-driven world, understanding the behaviors and preferences of your audience is critical to successful event planning and strategy. Join the IAEE webinar to discover how harnessing the power of behavioral data can transform your events into unforgettable experiences and drive strategic success.
In this session, you will hear a case study from FDIC’s Firehouse of the Future about how this event gathered, analyzed, and interpreted behavioral data to inform event trends and strategic decisions. You might be surprised to hear several learnings that were not what the typical event goer eye could see.
After participating in this webinar, you will be able to:
IAEE webinars are free to members and available to non-members for $49.
Eligible to earn 1 Clock Hour.
Nick Borelli, Director of Marketing, Zenus
Zenus Director of Marketing, Nick Borelli, leverages his background in experience design, event tech and digital marketing to help event professionals reach their full potential. His background includes decades of contributions to live and digital communication helping to facilitate his mission: bringing the world together through intentionally designed experiences. To further this mission, he has presented on a wide range of topics internationally, volunteered with numerous industry associations and contributed to dozens of publications. He has also served as a board member for a decade with the meetings and events industry non-profit, the SEARCH Foundation. Nick has been named a Changemaker by MeetingsNet, awarded International Volunteer of the Year by ILEA, and has won numerous marketing awards. He has served as an advisor for associations, conferences, technology companies and event suppliers. Nick is the instructor of the Enhancing Events with AI course with the Event Leadership Institute.
Lauren Ocoma, Group Vice President, Strategy & Commercial Development, Fire Rescue, Clarion Events North America Inc
Lauren Ocoma joined Clarion UX in June 2018 as Vice President of Marketing for the newly acquired Fire & Rescue Portfolio and North America Power & Energy Series.
Before joining to Clarion UX, Lauren spent 12 years in marketing at Reed Exhibitions. During her career at Reed, Lauren worked on marketing campaigns for a variety of b2b and b2c events in retail, manufacturing, security and pop culture. Most recently she served as Group Marketing Director for Reed’s Jewelry portfolio of events which included TSNN Top 50 and North America’s largest jewelry event, JCK Las Vegas. Lauren was recognized as rising talent while at Reed, being selected to participate in SISO and IAEE’s Krakoff Leadership Institute.
Before her time at Reed, Lauren was a Division I college volleyball player at Fairfield University in Fairfield, Connecticut. Originally from the Midwest Lauren remains an avid Chicago Cubs fan while living in Connecticut with her husband Jared. In her spare time Lauren enjoys cooking and riding horses.
10:30 AM – 11:30 AM CT | 11:30 AM – 12:30 PM ET | 8:30 AM – 9:30 AM PT | 4:30 PM – 5:30 PM GMT | 12:30 AM – 1:30 AM for Singapore and Beijing (GMT + 8)