How Customer Intelligence Will Future Proof Your Event Portfolio
July 16, 2020
Presented by Joe Colangelo, MBA, CEO – Bear Analytics
As the second half of 2020 and first quarter of 2021 comes into view, one thing has become very clear to the general event marketplace, things are going to be very different. Playing a vital role in growing participation at our face to face, virtual, and hybrid events is going to be a deep knowledge of our customers.
What is customer intelligence and why is it more important than ever for the future success of your event? This webinar will peel back the importance of customer intelligence and the analytical foundation for it that you can start building in your event portfolio today. We will walk through the required data you need to be collecting across virtual and face-to-face events, as well as, the metrics to have in place over the coming months to personalize relevant content and experiences in front of your customer.
After participating in this webinar, you will be able to:
- Define consumer intelligence from the event organizer’s point of view;
- Identify the new data value centers organizers can access in a hybrid or virtual environment vs. face-to-face;
- Position data as the new currency to grow your event footprint;
- Understand how data can push you towards your future business model
12:00 p.m. – 1:00 p.m. CDT