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Events Calendar 2016

How to Keep Your Tradeshow(s) Strong and Growing by Providing Exhibitor Education that Works!

February 27, 2020

Presented by Jefferson Davis, Tradeshow Productivity Expert – Competitive Edge

While almost every show organizer provides education for attendees, only 1/3 of show organizers provide some form of exhibitor education. The paradox is that in most shows, the exhibitors are paying the bills.

This all new session will help you understand why educating your exhibitors is more important now than ever and how to put together an exhibitor educational program that reaches a high percentage of your exhibitors, creates attitudinal and behavioral change, improves exhibitor satisfaction and retention, drives ancillary revenue and improves the quality of the attendee experience in your exhibit hall.

If growing your show(s) is a priority, this is a new session you will not want to miss!


12:00 p.m. – 1:00 p.m. CST