June Education Program & Networking Reception – Midwestern Chapter
June 5, 2019
Come celebrate Exhibitions Day with your Chicago Chapter!
Does your organization struggle to find the right attendees for your events? Do you need new strategies for this work? This event will feature three of the best practitioners of the art in an innovative informal format where you and your colleagues can interact, engage and learn.
3:00 p.m. – 3:30 p.m. – Registration
3:30 p.m. – 5:00 p.m. – Presentation
5:00 p.m. – 6:30 p.m. – Networking Reception
||Marc Blumer, Digital Journey Architect, MDG
Implementing Persona-Based Attendee Journeys
Explore and discuss a practical framework for understanding and addressing prospective attendees’ needs throughout your marketing campaign.
||Kimberly Hardcastle-Geddes, CEM, CEO, MDG
What’s New, Now, and Next in Attendee Marketing?
This presentation will cover the latest in Attendee Marketing using various strategies presented by one of the most innovative attendee marketers working today.
||Michael Schiaman, SVP Digital Experience, Helios Interactive
Technology’s Impact on Event Design
This presentation will address what is happening in live event design and how technology is changing the experienced environment for attendees and exhibitors.
Renaissance Schaumburg Hotel & Convention Center
1551 Thoreau Dr. N
Schaumburg, IL 60173
3:00 PM – 6:30 PM