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Events Calendar 2016

Let User-Generated Content Supercharge Your Event Marketing

May 15, 2024

Webinar Description:

Developing promotional content can be one of the more challenging aspects of event marketing. It’s straightforward to talk about the features: the statistics, the schedule, the learning formats, networking events, the space, the food, etc.—but this only covers the surface. The real value and substance of the conference comes from the expertise, the people and the conversations that will be there.

But how do you convey that? It is unrealistic to have the bandwidth and expertise internally to generate the kind of detailed and informative content to encapsulate your event, especially at scale.

Learn how to implement efficient systems that leverage speakers, exhibitors and sponsors, and even general attendees to create engaging user-generated content that illustrates the true value of your event for all attendee types. Leveraging user-generated content exponentially increases the amount of quality content about your event without overburdening staff and has multiplicative benefits including SEO, social sharing, tapping into new networks and creating more engagement and value for your exhibitors and speakers.

After participating in this session, you will be able to:

  • Understand various user-generated content opportunities and how to adapt these strategies for your event.
  • Identify how to implement efficient user-generated content programs, including asking for, collecting and organizing content.
  • Formulate user-generated content publishing and distribution plans to maximize benefits.

IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour.

Presenter Information:

Scott Kesselman, Director of Marketing and Communications, National Home Infusion Association

Scott is currently serving as Director of Marketing and Communications with the National Home Infusion Association. With a strong technology background and experience leading marketing efforts, member communications, advocacy efforts and digital transformations at multiple membership associations, he is modernizing NHIA’s digital systems and online presence to better meet member needs and increase the exposure and reach of the organization.

In addition to marketing and communications, Scott has a background writing, directing and producing non-profit theatre work, including original video art and projection mappings, music composition and sound and lighting design. He’s also contributed to artificial intelligence ethics work, serving on multiple committees supporting the IEEE Global Initiative on Ethics of Autonomous and Intelligent Systems.




10:30 AM – 11:30 AM CT | 11:30 AM – 12:30 PM ET | 8:30 AM – 9:30 AM PT | 4:30 PM – 5:30 PM GMT | 12:30 AM – 1:30 AM for Singapore and Beijing (GMT + 8)