August 5, 2024
Our brain selects or inhibits information based on our motivations and needs. Our social concerns are the primary drivers for how we behave. As event and exhibitions professionals we must create event experiences that driver deeper meaning, inspire innovation, accelerate connections and maximize our attendees’ brainpower to supercharge results. It is not about creating high energy events and exhibitions; it is about creating experiences that are meaningful and engage the social brain. This course will help you discover the primary colors of intrinsic motivation, explore how to optimize the physical space of our events and exhibitions to produce experiences that influence what attendees think, and how they think so you can drive the results you want from your show.
After completing this course, the participant should be able to:
This course will provide the learner who achieves competency with a dual digital badge from both IAEE and Madison College.
Members: $299 per course
Non-Members: $440 per course
11 Canal Center Plaza, Suite 100
Alexandria, VA 22314
8:30am – 3:00pm EST followed by a 30-minute study period and an hour for the exam.