Signature Boston
Events Calendar 2016

Practice, Polish, Prepare: Media and Message Training

March 4, 2021

Presented by Mindy Noonan, Principal – MLN Communications, LLC

How you interact with the media matters for your organization because it’s an opportunity to share your story, defend your position, and ultimately engage with an audience. Equally important, is how every media interaction is a relationship-building opportunity for you – and for your organization.

In either a reactive or proactive scenario, communications professionals will need to “polish and practice” when working with the media. The process should be set and you should be prepared. What steps do you need to take to understand the media’s angle and audience? What are the best ways to research and anticipate questions? How might you prepare differently for video, print or online? How can you ensure that you stay on message?

Join this session of best practices that will help build your skills and knowledge of media training and help you manage your media outreach, response and messaging.


12:00 p.m. – 1:00 p.m. CT