Signature Boston
Events Calendar 2016

Strategic Planning and Management

April 21, 2023

Exhibitions and events support industry and market segments thereby fueling the local economy. Business travel is one example of a multi-million dollar industry supported by exhibitions and events. In order for organizations that plan, manage or own exhibitions and events to remain competitive, they must continually define and review their strategies, measure where an event falls within a particular market segment, position the exhibition or event to meet or beat the competition and develop plans to ensure business continuity and success.

$299 USD members / $440 USD non-members


11 Canal Center Plaza, Suite 100
Alexandria, VA 22314


8:30 AM – 4:30 PM ET


Donna Jarvis-Miller, CEM, CMP

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