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Events Calendar 2016

The Return of Live Events: Selling Exhibit Space and Sponsorships in a Post COVID-19 Environment

August 19, 2021

Moderated by Marsha Flanagan, M.Ed., VP of Learning Experiences, IAEE with panelists Mary Bender, VP of Sales and Operations, Taffy Event Strategies and Elena Grant, VP Marketing, Taffy Event Strategies

With the past year’s effects of COVID-19 and the shutdown of exhibitions and events, the reemergence of face-to-face events is great for the tradeshow industry. Successful exhibitions will come back evolving from the way things have always been done.

With hybrid and virtual options in the mix, your sales teams need to be equipped and flexible to close the sale. Hear tips from Taffy Event Strategies, on the various ways their clients used virtual events and have continued to do so post COVID-19 to expand exhibition and sponsorship offerings. Gain insights on how after the lengthy shut down from COVID-19 of live events, they have found many of their clients anxious to maximize their marketing impact and sales, and how they leveraged this to stage lucrative events.

Join us to learn how they sold out one event in their portfolio several weeks before the show staged, and how another internationally focused exhibition greatly impacted by international travel restrictions, was able to come back successfully.

Key Takeaways:

  • Learn strategies to prove and communicate the ROI for Hybrid and Virtual Events;
  • Re-arm your sales team with fresh ideas to drive growth;
  • Gain lessons learned from the implementation of new exhibitor marketing strategies to drive inbound sales;
  • Understand the importance of content and know how to leverage it for sponsorships

IAEE webinars are complementary for IAEE members and $49 for non-members.


12:00pm – 1:00pm CDT