August 19, 2021
Moderated by Marsha Flanagan, M.Ed., VP of Learning Experiences, IAEE with panelists Mary Bender, VP of Sales and Operations, Taffy Event Strategies and Elena Grant, VP Marketing, Taffy Event Strategies
With the past year’s effects of COVID-19 and the shutdown of exhibitions and events, the reemergence of face-to-face events is great for the tradeshow industry. Successful exhibitions will come back evolving from the way things have always been done.
With hybrid and virtual options in the mix, your sales teams need to be equipped and flexible to close the sale. Hear tips from Taffy Event Strategies, on the various ways their clients used virtual events and have continued to do so post COVID-19 to expand exhibition and sponsorship offerings. Gain insights on how after the lengthy shut down from COVID-19 of live events, they have found many of their clients anxious to maximize their marketing impact and sales, and how they leveraged this to stage lucrative events.
Join us to learn how they sold out one event in their portfolio several weeks before the show staged, and how another internationally focused exhibition greatly impacted by international travel restrictions, was able to come back successfully.
IAEE webinars are complementary for IAEE members and $49 for non-members.
12:00pm – 1:00pm CDT