Exhibition Services & Contractors Association Launches ALL IN Event Industry Readiness Campaign

DALLAS – On behalf of ESCA, IAEE is pleased to announce ESCA’s launch of the ALL IN Event Industry Readiness Campaign to support the exhibition, meetings and events industry.

“Millions of people who were displaced during the pandemic over the last year remain on the sidelines of the job market or have retired for a variety of reasons including extended unemployment benefits, child care burdens, and fears of contracting COVID-19, and the exhibitions and events industry is not immune to these challenges,” said IAEE president and CEO, David DuBois, CMP, CAE, FASAE, CTA. “Concerns have been expressed by IAEE’s MATSO Council as well as exhibition organizers in general on whether there would be enough qualified staffing and labor to service what will be an extremely busy and compacted Q3 and Q4. On behalf of IAEE, I commend ESCA for launching the ALL IN Event Industry Readiness Campaign.”

“ESCA and its members have an unwavering commitment, resilient confidence, and a resolve to unite together for our customers as the industry roars back. It is ESCA’s opportunity to demonstrate we are ready to bring back events safely,” said Larry Arnaudet, Executive Director of ESCA.

On June 15, 2021, Neil McMullin, ESCA President, will host a virtual panel discussion with industry leaders from venues to labor to contractors to suppliers. This will be an engaging conversation that tackles the challenges and opportunities that face our industry as it comes back to life. Register here.

ESCA recognizes a certain level of uncertainty and confusion exists, and ESCA is committed to bringing a renewed level of communication and information to the industry. Through this campaign, ESCA will share member stories on their efforts to be ready, the challenges they faced, and how their resiliency made them stronger to support their customers.

  • READY – Sharing stories of preparedness
    • Pandemic Precautions
    • Unity
    • Lead through the challenges
  • RESTART – Sharing stories of support strategies
    • Staffing
    • Flexibility
    • Communication
  • RE/EVENT – Sharing stories of innovation
    • New Processes
    • New Technologies
    • New Solutions

For more information about this campaign, please click here.

About ESCA: Since 1970, ESCA has provided a unified voice for service contractors and their partners in the exhibition industry. Currently, ESCA has more than 175 member companies throughout the United States, Canada, and the United Kingdom and maintains alliances with IAEE, IAVM, EDPA, and SISO to promote the exhibition industry. ESCA is dedicated to the advancement of the exhibition, meeting, and special events industries. Through education, information exchange, and professionalism shared by members and their customers, ESCA promotes cooperation among all areas of the exhibition industry.

About IAEE: Trusted since 1928, IAEE provides quality and value to its members through leadership, service, education and strong relationships. IAEE is the largest association of the exhibitions and events industry in the world, with a membership of show organizers, exhibitors and exhibition suppliers. Organizers of more than 20,000 exhibitions and buyer-seller events around the world are members of IAEE, and the organization advocates and promotes the awareness of face-to-face exhibitions and events as the primary medium for business development and growth. IAEE provides relevant, timely, and innovative education to its members and the industry. IAEE recognizes its strategic partners: 4imprint, Buttine Exhibition Insurance, Convention News Television (CNTV), New Orleans & Company, New Orleans Ernest N. Morial Convention Center, Personify – A2Z Events and Synchronicities (Visit Anaheim, Visit Baltimore and Visit San Antonio).


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