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IAEE Offers New Exhibitor Relations CEM Course

April 1, 2024

Insights Enhance Show Organizer Partnerships with Exhibitors

The International Association of Exhibitions and Events® (IAEE) has added a new course, Exhibitor Relations, to its 13 CEM Learning Program courses offered. Exhibitors are a critical stakeholder in the exhibitions and events industry and understanding how to partner with them to ensure their success will help drive value for the show organizer, the exhibitor and the attendee. This new CEM course helps show organizers understand the root causes of pain points for exhibitors and what systems, processes and solutions a show organizer can implement to address the needs of their exhibitors and create success for all stakeholders.

“Understanding the intricacies of exhibitor relations is not just beneficial – it’s essential,” said Exhibitor Relations instructor Jessica Sibila, CMP, CTSM, Executive Director, The Exhibitor Advocate. “The Exhibitor Relations course has been meticulously crafted to arm the show organizer with critical insights into the unique challenges exhibitors face. The course provides practical solutions to implement cost-effective strategies and discover untapped areas for revenue generation. Show organizers that enhance their exhibitors’ experience and partner with this critical stakeholder group will be better positioned for long-term success.”

The Certified in Exhibition Management® (CEM) designation is a globally recognized designation that demonstrates the highest professional standard throughout the exhibitions and events management arena. In-person and virtual course offerings allow participants the flexibility to learn at their own pace and schedule.In addition, IAEE’s 11 on-demand CEM Learning Program courses can be accessed at any time and allow participants to complete the course in as little or as much time as needed.

The on-demand courses allow participants to engage in self-paced learning with 24/7 access to the course content, including videos and knowledge checks. These courses include:

  • Conference and Meeting Management
  • Event Marketing
  • Event Operations
  • Exhibition and Event Sales
  • Facilities and Site Selection
  • Finance, Budgeting and Contracts
  • Floor Plan Development
  • Housing and Registration Management
  • Security, Risk and Crisis Management
  • Selecting Service Contractors
  • Strategic Planning and Management

IAEE’s on-demand CEM Learning Program courses are priced at $350 USD for members and $605 USD for non-members. Click here to register and stay up to date on courses as they become available.

More information about IAEE’s Certification Journey may be found here.

About IAEE
Trusted since 1928, IAEE provides quality and value to its members through leadership, service, education and strong relationships. IAEE is the largest association of the exhibitions and events industry in the world, with a membership of show organizers, exhibitors and exhibition suppliers. Organizers of more than 20,000 exhibitions and buyer-seller events around the world are members of IAEE, and the organization advocates and promotes the awareness of face-to-face exhibitions and events as the primary medium for business development and growth. IAEE provides relevant, timely and innovative education to its members and the industry. IAEE recognizes its strategic partners: 4imprint, Convention News Television (CNTV), eShow, Freeman, GES | onPeak, Grit Productions and Expositions, IMEX, New Orleans & Company, New Orleans Ernest N. Morial Convention Center and Risk Strategies Company | Buttine Insurance. Visit for more information.

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