CEIR: Are You Missing the Chance to Deliver Greater Value to Your Trade Show Organizer Customers?
October 4, 2018
Presented by: Nancy Drapeau, PRC, Senior Research Director and Allen Shaw, Ph.D., Founder, President & Chief Economist, Global Economic Consulting Associates Inc; Chuck Grouzard, Executive Vice President, Exhibition Sales, GES; D. Bradley Kent, Sr., Chief Sales & Services Officer, Visit Dallas
Sponsors: CEIR Center for Exhibition Industry Research
This 45-minute webinar is a great lunch and learn opportunity for team members who interface with trade show executive customers and provide advice, insights to help support organizer key business decisions. This session will provide an update on the most current outlook for the overall exhibition industry as well as for the 14 industry sectors tracked in the Index as well as a quick snapshot on how to use the free CEIR Event Performance Analyzer to generate charts that compare a trade show’s performance to the latest CEIR Index data.
More importantly for suppliers, learn real world examples on how to use Index data to help customers understand key trends in the industry, and their event’s position in the marketplace compared to their peers to support their important, strategic business discussions and decisions. Helping them succeed strengthens the bond with you and your company. Come learn how to use this data to ramp up your consultative sales game!
12:00PM – 1:00PM CST