MATSO Events

IAEE’s MATSO Council will identify topics relevant to the major trade show organizer that are timely and represent common interests and challenges to the MATSO audience. Central to the MATSO Council culture is ensuring a wide-open exchange of ideas to foster discovering solutions, networking with other senior-level show professionals, guiding new strategies and policies, sharing ideas and making a difference. Each year a MATSO event will be selected to host IAEE-MATSO programming. In addition, programming will take place through webinars and at Expo! Expo! IAEE’s Annual Meeting & Exhibition. A complete schedule of events will be updated as they are identified.

MATSO Spring 2018 Program

The 2018 MATSO event was held during the Collision Conference at the Ernest N. Morial Convention Center in New Orleans, Louisiana.

Read the event recap here.

Thank You Partners!

Education Partner

Host Partners

New Orleans Morial Convention Center




2018 MATSO Program
Tuesday, 1 May
4:00 p.m. – 5:00 p.m. IAEE MATSO Council Meeting – (LeMeridien Lobby Nook Area)
6:30 p.m. Informal meet up – Longitude 90 (inside LeMeridien New Orleans Hotel)
Wednesday, 2 May – Day 1 (8:30 a.m. – 4:30 p.m.)
8:15 a.m. Meet in lobby to walk (escorted) to Convention Center
8:30 a.m. Breakfast
9:00 a.m. – 9:30 a.m. Welcome and Introductions – Kelly Kilga, CEM
9:30 a.m. – 9:45 a.m. Welcome from New Orleans CVB and Convention Center Representatives

  • Sallee Pavlovich, CEM, Director of Convention & Tradeshow Sales, New Orleans Convention & Visitors Bureau
  • Tim Hemphill, CVP, Vice President of Sales & Marketing, New Orleans Ernest N. Morial Convention Center
9:45 a.m. – 10:00 a.m. Prep the joint networking discussion with eSports Immersion Team – Thad Lurie, CAE, CIP, VP, Business Intelligence and Performance, Experient
10:00 a.m. – 10:30 a.m. Networking discussion with eSports Immersion Team – led by Thad Lurie, CAE, CIP
10:30 a.m. – 11:45 a.m. Guided Tour of Collision Conference with Kerry Lewis-Zovi & Craig Becker from Collision
12:00 p.m. – 1:00 p.m. Lunch
1:00 p.m. –  2:00 p.m. Discuss Impression/Takeaways from Tour of Collision Conference – Kelly Kilga, CEM
2:00 p.m. – 3:30 p.m. Nicole Peck, EVP, BizBash and Thad Lurie, CAE, CIP will facilitate impressions/Take-aways from Tour of Collision Conference, Data, Engagement and Event Trends
3:30 p.m. – 5:00 p.m. Additional free time on show floor: Conference Schedule here
5:45 p.m. Transportation to dinner from Le Meridien: meet on Poydras Street side
6:00 p.m. – 8:00 p.m. Dinner: Galatoire’s 33 Bar & Steak
Thursday, 3 May – Day 2 (8:30 a.m. – noon)
8:30 a.m. – 9:00 a.m. Breakfast
9:00 a.m. – 9:15 a.m. Sponsor Presentation: Experient
9:15 a.m. – 9:45 a.m. Discussion: US Poultry & Egg Judgement against Hotel Poacher – Nath Morris
9:45 a.m. – 10:45 a.m. The Four Laws of The Creative Curve – Allen Gannett
10:45 a.m. – 11:30 a.m. Safety and Security Trends Discussion Panel

Moderator: IAEE EVP/COO – Cathy Breden, CMP, CAE

Panelists: Mark Kaufman, Head of Public Safety, New Orleans Ernest N. Morial Convention Center and Sgt. Andrew S. Palumbo, New Orleans Police Department

11:30 a.m. – 12:00 p.m. Wrap Up/Industry Challenges Activity/program concludes



Allen Gannett
Founder & CEO

Allen Gannett is founder of TrackMaven, Inc and serves as its Chief Executive Officer. Mr. Gannett serves as the Chief Marketing Officer of Employ Insight LLC. Mr. Gannett is also the founder of Acceleprise and serves as its Partner. He served as the Chief Executive Officer of Splash Networks. He is one of the World Economic Forum’s Global Shapers, a Member of the Young Entrepreneur Council and a Member of the Sandbox Network. Mr. Gannett was a Founder of Future Civic Leaders. He has been profiled in the Washington Post and was named one of DC’s Top Techies in 2011 by DC Magazine. He served as a Director of TrackMaven, Inc.

Thad Lurie, CAE, CIP
VP, Business Intelligence and Performance

Thad Lurie is VP, Business Intelligence and Performance for Experient. He has served as managing director at Old Town IT, an association-focused consulting firm, where he provided organizational leadership and vision around operational management, strategic planning, hiring, process and product development, resource allocation, and change management. He has been very active in ASAE: The Center for Association Leadership, and currently serves as the Chair of the ASAE Technology Council. In addition, he holds both the CAE (Certified Association Executive) and CIP (Certified Information Professional) credentials and has been a frequent presenter and author for ASAE, Association Media & Publishing, and at other events. In his previous work, Thad worked with the American Wind Energy Association, the American Health Lawyers Association, and the American Association of Physics Teachers.

Nicole Peck
Executive Vice President
BizBash Media

Nicole Peck is the executive vice president of BizBash Media where she oversees the events, marketing and sales teams. With more than 20 years in the industry, she has led event and marketing departments of respected media and technology companies and has devised growth strategies and tactics for trade shows, conferences, and live and traditional media. She is known for her passion and ability to bring break down concepts and reconstruct ideas to fashion results and is often sought out for collaboration among internal and external team members and vendors.

She stands firmly behind the belief that the personal handshake is irreplaceable and takes tremendous pride in helping facilitate authentic and meaningful connections. Peck graduated Magna Cum Laude with a Bachelor of Arts for both English and Communication from the State University of New York at Buffalo.

2018 MATSO Spring Program Attendees as of 03/05/18

Last Name First Name Company Show
Andersen Adam Informa Exhibitions Natural Products Expos, SupplySide West
Auer Melissa MHI MODEX and ProMat Shows
Bogdansky Mark Auto Care Association AAPEX
Camacho Ric Specialty Food Association Winter & Summer Fancy Food Shows
Carbott Tom MHI ProMat
Carey Sacha Water Environment Federation WEFTEC
Christensen Denielle Diversified Communications The International WorkBoat Show
Edmonson Michelle AMT – The Association For Manufacturing Technology IMTS – International Manufacturing Technology Show
Hale Tiffany National FFA Organization National FFA Convention & Expo
Harar Angela The Vision Council Vision Expo
Kilga Kelly Association for Print Technologies PRINT 18
Mackenzie Iain International Sign Association ISA International Sign Expo
McLean Robert Promotional Products Association International The PPAI Expo
McVaney Justine National Association of Broadcasters NAB Show
Miller Denise NAHB NAHB International Builders’ Show
Moreau Jacinthe WPA SuperZoo
Morris Nath U.S. Poultry & Egg Association International Production & Processing Expo (IPPE)
Murphy Kevin Consumer Technology Association CES
Newman Merideth PMMI PACK EXPO