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Events Calendar 2016

CEIR: Insights, Innovation and Inspiration to Grow Event Attendance

September 20, 2018

Presented by: Nancy Drapeau, PRC, Senior Research Director and Kimberly Hardcastle-Geddes, CEM, President, mdg

Hear key findings from a CEIR study on attendance marketing and discover new ways to translate insights into action to grow event attendance. Highlights will include most commonly used tools, techniques and technologies, with an emphasis on what’s working, how the marketing mix is changing, and what’s on the horizon. Translate strategy and insights into an attendee marketing campaign that delivers results.

Learning Objectives:
• Understand current exhibition organizer strategies and tactics for growing attendance – traditional and new, emerging approaches
• Learn which strategies and tactics are most successful – bring a score card, are you in line with best practices or do you need to ramp up your game
• Hear concrete, real world examples of strategies and tactics that generate results


12:00PM – 1:00PM CST