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IAEE Public Events Council Releases 2016 Survey Report

April 26, 2016

DALLAS – Today, the International Association of Exhibitions and Events™ (IAEE) Public Events Council released its Public Events Industry Report: 2015 Results. In 2009, the Public Events Council distributed a survey to public event organizers across 22 public events industry sectors to examine overall industry performance. The report identified which public events industry sectors fared well, which sectors struggled and their expectations for the future. As a follow-up to the benchmark report, the survey is repeated annually with subsequent reports detailing individual and comparative statistics over the years.

Public Events Industry Report

The Public Events Industry Report: 2015 Results examines the revenue, attendance and net square feet of exhibit space (NSF) metrics, exhibitors securing exhibit space, event cancellations and workforce reductions. It also addresses the top issues facing the public events industry today, including a new challenge rising to the top five of the 2015 list. In addition, it looks to the future of public events as far as planning to launch new events and sponsorship revenue expectations for 2016-2018.

Key results from the report include:

  • 20 of the 22 sectors reported meeting or exceeding expectations for their event(s) in 2015;
  • All but one of the 19 newly launched events met or exceeded expectations; and
  • Revenue, Attendance and Net Square Feet of Exhibit Space (NSF) results remained consistent with 2014’s positive results.

“The public events sector plays an integral role in the overall exhibitions and events industry,” said IAEE President & CEO David DuBois, CMP, CAE, FASAE, CTA. “Much like the B2B sectors, B2C shows are performing as or better than expected, which reflects the overall continued growth we are seeing all across the board.”

Click here to purchase the Public Events Industry Report: 2015 Results. The report is free for IAEE members and $99 for non-members.

IAEE would like to extend appreciation to members of IAEE, the National Association of Consumer Shows (NACS) and Professional Show Managers Association (PSMA) for contributing data used in the Public Events Industry Report: 2015 Results.

About the IAEE Public Events Council
The IAEE Public Events Council is charged with bringing awareness, engagement, education and recognition to the public events community. Public events resources such as the industry reports, education opportunities at the annual meetings, information about the Top Public Events recognition program and the public event organizer discussion group can be found on the IAEE website.

About IAEE
Trusted since 1928, IAEE provides quality and value to its members through leadership, service, education and strong relationships. IAEE is the largest association of the exhibitions and events industry in the world, with a membership of show organizers, exhibitors and exhibition suppliers. Organizers of more than 20,000 exhibitions and buyer-seller events around the world are members of IAEE, and the organization advocates and promotes the awareness of face-to-face exhibitions and events as the primary medium for business development and growth. IAEE provides relevant, timely and innovative education to its members and the industry. IAEE recognizes its strategic partners: 4imprint, Buttine Exhibition Insurance, Convention News Television (CNTV), Freeman, New Orleans & Company, New Orleans Ernest N. Morial Convention Center, Personify – A2Z Events, Swapcard and Synchronicities (Visit Anaheim, Visit Baltimore and Visit San Antonio). Visit for more information.

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