Program Description: If your trade show includes sponsored sessions (or your organization permits other educational sessions to be presented by suppliers to your industry), then you may be concerned about some of the common challenges that often come with those types of sessions, like limited attendance, poor reviews, and real-time complains from those professionals if/when their sessions fall flat.
Program Description: When your exhibitors struggle… you struggle. Learn more about one of their biggest challenges (overcoming feeling overwhelmed) and explore effective ways to address it from both their perspective and yours, as an exhibition organizer.
Program Description: In any business, listening to your customers is a crucial step towards serving them better and, for exhibition organizers, your exhibitors are your customers. While there are many ways you can show you’re listening, creating an Exhibitor Advisory Council (EAC) is one of the most highly recommended. So, why do so many organizers disband their EACs (or put off setting them up)?
Program Description: When your exhibitors struggle… you struggle. Learn more about one of their biggest challenges (embracing the ways they’re “new”) and explore effective ways to address it from both their perspective and yours, as an exhibition organizer.
Program Description: As an exhibition organizer, there’s a lot you can do to support your exhibitors… but, ultimately, they have to be responsible for their own success. For example, you can provide logos, templates, and even attendee list rentals, but your exhibitors have to plan and prepare their own promotions before, during, and after your trade show.
Program Description: If you’re like many exhibition organizers, you may be finding that exhibitors have begun confirming their participation in trade shows later and later. This presents a number of challenges for your exhibitors – as they’ll need to do all of the same work, but in a much shorter time frame – as well as for you (for example, you’ll have to repeat yourself a lot more than you would otherwise). Fortunately, this intensive 3-hour workshop is designed to help you overcome those challenges, for your exhibitors and for you.
A well-designed floor plan or layout is critical to the success of an exhibition or event. In a rapidly changing business environment, a floor plan must meet the logistical needs of exhibitors and sponsors and the shopping habits of attendees with sufficient flexibility to adjust for growth or consolidation.
In order for organizations that plan, manage or own exhibitions and events to remain competitive, they must continually define and review their strategies. This includes measuring where an event falls within a particular market segment, developing plans to ensure business continuity, and positioning an exhibition or event for success. After completing this course, the participant […]
