A Unique Event For Healthcare Organizers

The Half-Day Healthcare Forum is a focused program designed specifically for meeting professionals and exhibit managers navigating the dynamic healthcare sector.

This event underscores IAEE’s commitment to equipping professionals in specialized sectors with the knowledge and tools needed to excel.

Powered by CEIR research, the IAEE Healthcare Forum is designed to empower show organizers and exhibit sales professionals operating in the healthcare sector by providing tailored insights, industry expertise, and cutting-edge solutions to navigate the evolving landscape of medical meetings and exhibitions.

Why Attend?

Tailored Insights: Addressing the unique challenges and opportunities in healthcare exhibitions and events.
Exclusive Small Group Setting: Limited attendance to foster meaningful discussions and connections.
Efficient Format: A concise half-day agenda packed with valuable takeaways, saving your time while maximizing impact.
Practical Strategies: Gain actionable tools to enhance your event planning, compliance, and attendee engagement.

Key Benefits

Industry-Specific Knowledge: Gain expert-driven content addressing regulatory compliance, HCP engagement, and emerging trends in health care exhibitions.
Networking with Peers and Leaders: Connect with fellow organizers to exchange best practices and build strategic partnerships.
Actionable Insights: Leave with practical takeaways that can immediately improve your events, ensuring compliance, efficiency, and growth. CEIR research will be incorporated into the event to provide data-driven insights on industry trends, attendee behavior, and exhibitor ROI.

By participating in the IAEE Healthcare Forum, attendees will be better equipped to create impactful, compliant, and innovative health care exhibitions that drive value for both organizers and stakeholders.

Title Sponsor

Interested in Sponsoring a Table?

Wednesday, 25 June

12:00pm - 1:00pm

Joint Networking Lunch with Organizer Insights Summit Attendees

1:00pm - 1:15pm

Opening Remarks

1:15pm - 2:15pm

Unlocking Success: Insights and Strategies from CEIR’s Benchmarking Study to Elevate Your Healthcare Event

Presented by Nancy Drapeau, IPC | Vice President of Research | CEIR

Healthcare trade shows have unique challenges, including stringent regulatory requirements such as the Physician Payments Sunshine Act, HIPAA compliance, and FDA regulations. These rules affect how companies can promote their products and interact with healthcare professionals, making the organization of these events particularly complex. This is why peer-to-peer performance benchmarks are essential.

The 2025 Organizer Benchmarking Study expands the portfolio of performance benchmarks, allowing you to compare your event’s results to healthcare event standards. You will leave this session with a clear understanding of performance expectations and factors that may impact future outcomes.

Join CEIR’s VP of Research, Nancy Drapeau, IPC, as she unveils insights from this groundbreaking report, along with the latest benchmarks from the CEIR Index. Learn how healthcare events are performed in terms of:

Gross revenues
Net profit
Staffing mix
Attendance
Exhibit and sponsorship sales
Event offerings, show services, and digital solutions tied to better outcomes
Headwinds you may face in today’s business climate

This session will highlight which KPIs are tied to superior performance and provide examples of successful outcomes for healthcare events.

Bring your questions, ideas, and experiences to share with your peers in this interactive session.

2:15pm - 3:15pm

Insights Into Medical Meeting Management: Challenges, Risks and Solutions

Presented by Melissa A. Vallone | Partner | Barnes & Thornburg LLP

Planning, executing and managing medical meetings bring a number of challenges and risks, which are spawned from the unique nature of attendees and exhibitors at such events and potential uses of personal or protected health information . Join us to discover and discuss the challenges and risks associated with this niche meeting space and learn valuable tips and best practices to solve for those risks.

Legal landscape for healthcare meetings. Learn how to identify potential issues and be compliant with rules applicable to healthcare meetings.
Understand appropriate collection, use and disclosure of attendee and exhibitor information. Valuable tips to obtain appropriate consent, rights to use information and rights to disclose information.
Obtaining legal compliant content. Best practices on sourcing content, speaker/contributor agreements and mitigation of risks.

3:15pm - 3:45pm

Networking Break

3:45pm - 4:45pm

Navigating the Future of Healthcare Exhibitions: Insights from Industry Players

Moderated by Marsha Flanagan, M.Ed, CEM | President & CEO | IAEE

Panelists: TBD

Join us for an engaging panel discussion featuring industry leaders as they delve into the evolving landscape of healthcare exhibitions and meetings. Gain valuable insights into the challenges faced by healthcare show organizers and exhibit sales professionals in the healthcare sector, including booth design, attendee patterns and engagement, the impact of virtual conferences on live event attendance, CME and non-CME education and more.

Discover actionable strategies for creating impactful and compliant healthcare exhibitions that drive value for organizers and stakeholders.
Connect with peers and leaders in the industry to exchange best practices and build strategic partnerships.
Leave with practical takeaways that can immediately enhance your events and contribute to compliance, efficiency, and growth in this dynamic industry.

Don’t miss this opportunity to empower yourself with industry-specific knowledge, network with like-minded professionals, and gain valuable insights to propel your healthcare exhibitions to new heights.

4:45pm - 5:00pm

Wrap Up & Closing Remarks

Event Venue & Hotel Information

Group Rate
$229 plus applicable state and local taxes, currently 17.5%.

Cutoff date: 4 June 2025

Check-in Time: 4:00 PM
Check-Out Time: 12:00 PM

Hotel Parking
Daily valet parking fee: $49

Getting to Healthcare Forum

Airports

For attendees flying into Baltimore from out of town, you will fly into the following airports. Please note, the hotel does not provide airport shuttle service.

Baltimore/Washington International Thurgood Marshall Airport (BWI)
Distance From Property: 12 Miles
Phone Number: +1 410.859.7111
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Washington Dulles International Airport (IAD)
Distance From Property: 52 Miles
Phone Number: +1 703.417.8000
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Ronald Reagan Washington National Airport (DCA)
Distance From Property: 61 Miles
Phone Number: +1 703.572.2700
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