This event underscores IAEE’s commitment to equipping professionals in specialized sectors with the knowledge and tools needed to excel.
Powered by CEIR research, the IAEE Healthcare Forum is designed to empower show organizers and exhibit sales professionals operating in the healthcare sector by providing tailored insights, industry expertise, and cutting-edge solutions to navigate the evolving landscape of medical meetings and exhibitions.
By participating in the IAEE Healthcare Forum, attendees will be better equipped to create impactful, compliant, and innovative health care exhibitions that drive value for both organizers and stakeholders.
Joint Networking Lunch with Organizer Insights Summit Attendees
Opening Remarks
Unlocking Success: Insights and Strategies from CEIR’s Benchmarking Study to Elevate Your Healthcare Event
Presented by Nancy Drapeau, IPC | Vice President of Research | CEIR
Healthcare trade shows have unique challenges, including stringent regulatory requirements such as the Physician Payments Sunshine Act, HIPAA compliance, and FDA regulations. These rules affect how companies can promote their products and interact with healthcare professionals, making the organization of these events particularly complex. This is why peer-to-peer performance benchmarks are essential.
The 2025 Organizer Benchmarking Study expands the portfolio of performance benchmarks, allowing you to compare your event’s results to healthcare event standards. You will leave this session with a clear understanding of performance expectations and factors that may impact future outcomes.
Join CEIR’s VP of Research, Nancy Drapeau, IPC, as she unveils insights from this groundbreaking report, along with the latest benchmarks from the CEIR Index. Learn how healthcare events are performed in terms of:
This session will highlight which KPIs are tied to superior performance and provide examples of successful outcomes for healthcare events.
Bring your questions, ideas, and experiences to share with your peers in this interactive session.
Nancy Drapeau, IPC | Vice President of Research | CEIR
A 31-year market research veteran with expertise in B2B exhibition industry research. At CEIR, she regularly conducts industry wide studies monitoring industry trends and is a speaker at industry events. She was named to the 2019 BizBash’s 1,000 Most Influential People in Events list. She holds a BA in Government from Georgetown University, a Master’s in Advanced European and International Studies from l’IEHEI and is an AC Nielsen Burke Institute trained focus group moderator. She is a member of the Industry Insights Association and has served on the Event Industry Council’s (EIC) Research & Advocacy Task Force. She lives in Maine, with her husband and border collie, Moxie.
Insights Into Medical Meeting Management: Challenges, Risks and Solutions
Presented by Melissa A. Vallone | Partner | Barnes & Thornburg LLP
Planning, executing and managing medical meetings bring a number of challenges and risks, which are spawned from the unique nature of attendees and exhibitors at such events and potential uses of personal or protected health information. Join us to discover and discuss the challenges and risks associated with this niche meeting space and learn valuable tips and best practices to solve for those risks.
Melissa Vallone | Partner | Barnes & Thornburg LLP
Melissa Vallone helps clients run their businesses through her dedication to effectively negotiating contracts and managing, owning, safeguarding and leveraging valuable technology and other intellectual property assets. She is appreciated for helping clients solve their problems and realize their goals in an efficient manner.
Melissa’s IP practice is focused on information technology, trademark, trade dress, unfair competition, copyright, domain name, promotions, privacy, publishing and commercial contract issues. She negotiates complex tech and IP licensing and publishing agreements. Notably, Melissa has decades of experience representing not-for-profits and associations. In addition, she serves clients in the manufacturing, publishing, high-tech and service industries. She is committed to understanding all sides of an agreement or issue which helps her to craft solutions in a way that benefits her clients and moves the ball forward.
She is a member of numerous organizations and has won several prestigious honors and awards.
Networking Break
Navigating the Future of Healthcare Exhibitions: Insights from Industry Players
Moderated by Marsha Flanagan, M.Ed, CEM | President & CEO | IAEE
Panelists: TBD
Join us for an engaging panel discussion featuring industry leaders as they delve into the evolving landscape of healthcare exhibitions and meetings. Gain valuable insights into the challenges faced by healthcare show organizers and exhibit sales professionals in the healthcare sector, including booth design, attendee patterns and engagement, the impact of virtual conferences on live event attendance, CME and non-CME education and more.
Don’t miss this opportunity to empower yourself with industry-specific knowledge, network with like-minded professionals, and gain valuable insights to propel your healthcare exhibitions to new heights.
Marsha Flanagan, M.Ed., CEM | President & CEO | IAEE
Marsha Flanagan, M.Ed., CEM is the President and CEO of the International Association of Exhibitions and Events® (IAEE). Also, she serves as the association’s representative with industry coalitions, partner organizations and strategic alliances.
Prior to joining IAEE, Flanagan was the Director of Content Strategy and Development at the Promotional Products Association International (PPAI), where she was responsible for steering strategy and the development and delivery of all PPAI professional development and editorial offerings.
Flanagan began her career with Meeting Professionals International (MPI) and spent 12 years in various roles including Executive Vice President of Professional Development where she oversaw operations, including all strategic partnerships, the design and delivery of all professional development offerings and meetings management.
She was named by Smart Meetings Magazine as a Smart Women in Events Visionary Award winner in 2025 and was named one of the 25 Most Influential People in the Meetings Industry by Successful Meetings in 2017 and lastly named to BizBash’s Inaugural Top 500 in the Events Industry in 2018 and 2019. In 2021, she was listed in Meetings Today as a 2021 Trendsetter. In 2021, she obtained her GBAC Trained Technician Certificate of Completion from the Global Biorisk Advisory Council (GBAC), a division of ISSA.
Wrap Up & Closing Remarks
Supplier registrations are SOLD OUT!
Cancellations, in whole or in part, must be made in writing and may be subject to a cancellation fee. For a full refund, written cancellations must be received no later than 30 days prior to the event. Within 15-29 days, all approved refunds are subject to a $75 administrative fee. Within 14 days of the event cancellations will not be accepted and event fees will not be refunded. Send written cancellation requests to: registration@iaee.com.
Group Rate
$229 plus applicable state and local taxes, currently 17.5%.
Cutoff date: 4 June 2025
Check-in Time: 4:00 PM
Check-Out Time: 12:00 PM
Hotel Parking
Daily valet parking fee: $49
For attendees flying into Baltimore from out of town, you will fly into the following airports. Please note, the hotel does not provide airport shuttle service.
Baltimore/Washington International Thurgood Marshall Airport (BWI)
Distance From Property: 12 Miles
Phone Number: +1 410.859.7111
Visit Website
Washington Dulles International Airport (IAD)
Distance From Property: 52 Miles
Phone Number: +1 703.417.8000
Visit Website
Ronald Reagan Washington National Airport (DCA)
Distance From Property: 61 Miles
Phone Number: +1 703.572.2700
Visit Website
