Sales and Marketing Alignment Best Practices

Webinar Description:

Sales and Marketing alignment is a key to business success but often difficult to achieve. In this session, you’ll learn practical tips to overcome barriers that often exist between these teams to improve collaboration and coordination and ultimately achieve better business outcomes.

Ater participating in this webinar, you will be to:

• Understand the common reasons Sales and Marketing teams are not always aligned
• Review four (4) practical techniques to improve alignment that you can implement today
• Cover Critical Success Factors to improving collaboration at work

IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.

Presenter: Ellen Campbell-Kaminski, President and Chief Operating Officer, Exhibit Concepts, Inc.