CEIR Session: Where Exhibitor Marketing Budgets Really Go: Industry Benchmarks and Ways to Make Them Work Better
VirtualWebinar Description: How are exhibitors allocating marketing budgets today—and how do those allocations compare to pre-pandemic norms? Where is spending concentrated, and what metrics are used to evaluate success? This webinar presents the latest CEIR research on marketing channel investment, exhibiting objectives, performance metrics, and direct spend by expense category alongside insights into how exhibit […]