Advertising Opportunities
IAEE Website | IAEE.com
Place your banner ad on the main IAEE website, the trade show industry’s premier resource. IAEE members and nonmembers visit IAEE.com for the latest industry news, to find out more about events and education, the CEM program, membership, research, and other insights.
The IAEE website is currently under construction with a new look that will launch on 1 May 2024. Stay tuned for additional pricing and size options from the IAEE sales team.
Premium Listing (Exclusive)
Pushdown ad across the top of every page on the IAEE site.
- $5,000 per month
PLEASE NOTE: For your ad to display properly, all items below need to be submitted.
Trade Shows and Trends: Marketing Opportunity with IAEE and CEIR
This unique omni channel marketing opportunity allows your organization’s insights into producing better events to be showcased across multiple marketing channels for both IAEE and CEIR. This opportunity is unique because it draws on the strengths of two high profile industry brands and their omni channel reach.
Price: $7,500 per month | One (1) available per month
Elements of opportunity and channels deployed:
One (1) blog /article of original content on the business of events with data driven insights to make your case.
IAEE Week 1:
- Blog will be posted on IAEEHQ.com with an IAEE quote graphic posted on all IAEE socials channels (TUES)
- Email to be sent to all contacts (members and prospects ~14,000 contacts) worldwide with truncated information pointing to the blog (THURS)
IAEE Week 2:
- Follow up social post pointing to the blog/article on all IAEE social channels
CEIR Week 3:
- Blog posted on CEIR Blog with CEIR quote graphic posted on all CEIR social channels (use a different line from the article) (MON)
- Follow up social post pointing to the blog/article on all CEIR social channels (THURS)
IAEE social reach (as of June 2023)
- LinkedIn ~ 16,000 followers
- Twitter ~ 12,100 followers
- Facebook ~ 6,700 followers
- Instagram ~2,000 followers
- Blog subscribers ~ 439 / social reach on TW, FB = 37,000
CEIR social reach (as of June 2023)
- LinkedIn ~ 1,600 contacts
- Twitter ~ 1,600 contacts
- Facebook ~ 800 contacts
- Blog subscribers ~ 566 / social reach on TW, FB = 4,400
Responsibility of partner: Final approved content must be received two weeks prior to launch of first deliverable. IAEE/CEIR will have final approval on any content and reserves the right to request changes to ensure content is not advertorial and sales in nature. Content must be original and first used on this opportunity.
Responsibility of IAEE/CEIR: Deliver the content as defined above. IAEE/CEIR will not edit copy. IAEE/CEIR will create graphics as noted above for social posts and will post on behalf of the partner at a time/date of IAEE/CEIR choosing that fits within our social schedule.
Programmatic Advertising (Retargeting)
IAEE KnowledgeHub
The KnowledgeHub is IAEE’s Learning Center that houses webinars (both live and on-demand), certification programs, publications and reports. IAEE members and not-yet members use this platform extensively to increase their professional currency.
Placing your brand on the home page of KnowledgeHub allows your company brand to be seen by thousands of users.
Notable Stats (as of 30 Jun 2023):
- Current # of Active Products: 430
- Current # of User Accounts: 4,659
Specs:
- 875 W x 250 H px
- JPG or PNG (static images only – no animation)
- Provide url to link image to
Website – Google Analytics (1 Jan 2023 – 30 Jun 2023)
- Views = 16,660
- Users = 7,797
- Views/user = 4.7
Price: $2,000 / month
IAEE Digital Newsletter
The Source
The Source is IAEE’s monthly e-newsletter to all worldwide members and prospects. The digital newsletter is sent to over 15,000 professionals in the exhibitions and events industry. The purpose of The Source is to inform its audience about the products, services, and latest happenings in the IAEE world.
- Positions available:
- Top banner: $19,500 annually
- Size: 600px X 80px in JPG or GIF
- Bottom Lower Banner: $3,000 per quarter
- Size: 600px X 80px in JPG or GIF
- Side ads (2 available): $3,250 each per quarter
- Size: 300px X 250px in JPG or GIF
- Top banner: $19,500 annually
Average delivery = 11,700 contacts worldwide
Video Marketing
The Exhibitions Channel
IAEE and strategic partner Convention News Television (CNTV) produce a customized, web-based video channel that features the exhibitions and events industry in action. Your company or destination’s message will be a click away from every IAEE exhibition and event organizer contact.
IAEE TV
IAEE TV is a monthly online video program created specifically for the trade show industry. The 3-5 minute segment highlights news from the industry, and features best practices from shows around the world. All IAEE-TV segments are posted to www.theexhibitionschannel.com, shared on IAEE social media channels, and emailed to the IAEE database. You can be a part of the action by having your company message included in each episode.
The video content will be distributed in the following ways:
- Dedicated monthly email to the IAEE database of members and prospects
- Dedicated position under “Resources” in monthly e-newsletter, The Source
- Posted on the IAEE Facebook page (7,200+ Followers as of Jul 2022)
- Posted on Twitter with links to the video player (12,300+ Followers as of Jul 2022)
- Posted on LinkedIn Company page (13,500+ Followers as of Jul 2022)
- Uploaded to IAEE YouTube and The Exhibitions Channel
Advertising exposure points include the following:
- Interview with a company representative
- Partner logo included in monitor on digital set
- Watermark logo included on video lower thirds
- Partner mentioned by anchor during introduction and goodbye
- Inclusion of 30-second commercial provided by partner
- $37,500 per quarter (3 episodes)
