Harmonizing Marketing and Sales Collaboration: Conversations for Sales Success – Virtual Meetup
VirtualHarmonizing Marketing and Sales Collaboration: Conversations for Sales Success - Virtual Meetup
Dan Cole, CEM, Senior Business Development Executive, AVIXA
Dan Cole, CEM, has more than 30 years of professional sales and leadership experience, most recently as the Executive Vice President of Sales Development for the International Spy Museum where he oversaw event and group sales as well as corporate fundraising.
Prior to that he served as Senior Vice President, Trade Shows and Exhibits for Hargrove and Vice President of Business Development for the International Consumer Electronics Show (CES) and the organization which produces it — the Consumer Technologies Association.
In 1992, after a five-year tenure in sales at Lanier Worldwide, Dan began his career in the trade show industry as a national accounts manager for National Trade Productions, progressing to sales director. He then went on to hold a number of important executive positions at companies such as Advanstar and Yellowbrix.
Dan has won numerous sales and leadership awards including IAEE’s most outstanding sales and marketing executive, the International Business Awards’ most outstanding sales executive, and was recognized by Dealerscope Magazine’s “40 under 40.” Dan is a highly sought-after writer, speaker and sales trainer.
Harmonizing Marketing and Sales Collaboration: Conversations for Sales Success - Virtual Meetup
In order to ensure the success of an event or exhibition, there are vital elements involved in the planning process that should be conducted from the ground up. No matter how successful or well respected an exhibition may be, it should be presented as if it were a first-time event – it is the marketing and selling equivalent of zero-based budgeting. This involves highlighting an event’s features and benefits, understanding the phases of the sales cycle and the need to support sales efforts with the appropriate tools and resources, and preparing the exhibition prospectus in a comprehensive and engaging way.