Harmonizing Marketing and Sales Collaboration: Conversations for Sales Success – Virtual Meetup
VirtualHarmonizing Marketing and Sales Collaboration: Conversations for Sales Success - Virtual Meetup
Dan Cole, CEM, Senior Business Development Executive, AVIXA
With over 35 years of professional sales and leadership experience, Dan Cole is a renowned executive, writer, and speaker known for his expertise in sales fundamentals and team success.
Formerly Senior Vice President at the International SPY Museum, Dan now leads sales at AVIXA’s InfoComm show. His career includes executive roles at Hargrove, Inc., and he has over 16 years managing business development for CES and CTA. Starting in sales at Lanier Worldwide, Dan moved to National Trade Productions, Advanstar, and Yellowbrix. Awards include IAEE’s Outstanding Sales Executive and the International Business Awards’ Sales Executive honor.
He serves on PAR’s Leadership Advisory Board and CEIR’s Research Council while shaping industry strategies and innovation.
Harmonizing Marketing and Sales Collaboration: Conversations for Sales Success - Virtual Meetup
In order to ensure the success of an event or exhibition, there are vital elements involved in the planning process that should be conducted from the ground up. No matter how successful or well respected an exhibition may be, it should be presented as if it were a first-time event – it is the marketing and selling equivalent of zero-based budgeting. This involves highlighting an event’s features and benefits, understanding the phases of the sales cycle and the need to support sales efforts with the appropriate tools and resources, and preparing the exhibition prospectus in a comprehensive and engaging way.
Exhibition and Event Sales - On Location at Expo! Expo!