Small to Midsize Organizers
Where Small to Midsize Shows achieve outsized success through collaboration, intelligence, and strategic insights.
Grow Your Exhibition Impact with IAEE
Through specialized education and tailored resources, we help small to midsize organizers like you elevate your expertise and maximize your show’s value, ensuring exhibitors and attendees experience outsized success regardless of your event’s physical footprint.
What You’ll Gain
- Amplifying Your Voice: As the recognized leader of the exhibitions and events industry, we advocate for your unique needs in the marketplace.
- Connecting Your Community: Access our extensive network to bring qualified buyers and sellers together efficiently, maximizing your show's value.
- Elevating Your Expertise: Benefit from specialized education and resources tailored to the challenges of small to midsize exhibitions.
- Building Your Business: Transform face-to-face opportunities into lasting business relationships that drive growth for your exhibitors and attendees
Featured Resources
Performance Benchmark Playbook – Small Shows
This playbook is for shows under 50,000 NSF and provides insights into the post-pandemic business environment, helping organizers set performance expectations and identify factors for better outcomes. See how your event stacks up across financial benchmarks, pricing, and participation — and how tracking performance metrics directly ties to revenue and exhibitor growth.
- Compare your event to peer events across the industry
- Set realistic performance expectations in a post-pandemic landscape
- Identify the strategies that lead to stronger financial and operational outcomes
Performance Benchmark Playbook – MidSize Shows
Run a smarter, more strategic midsize event with benchmarks for revenue, digital ROI, and exhibitor success. You’ll learn what high-performing shows do differently — and how you compare. You’ll find real benchmarks, clear strategies, and data-backed takeaways to help you lead with confidence. You will find inside:
- What a “typical” midsize event looks like — and how yours compares
- Financial benchmarks for revenue, profit, and booth pricing
- Where digital investments pay off (and where they don’t)
- What the most profitable events are doing differently
- What the most profitable events are doing differently
Engage the Small to Midsize Organizer Community
Online: log in to MemberLink and join the Show Management Community. Professionals are sharing their experiences and insights in the industry. Join the daily conversations with your peers.
Consulting Services
Ready to Drive Growth and Navigate Industry Challenges?
IAEE and CEIR partner with leading strategy experts to deliver executive-level consulting solutions.
- Dr. Sam Potolicchio – Geopolitical strategist and leadership consultant offering sessions such as Judgment Under Pressure and Leading When the Map is Blank.
- MBB-Consulting – B2B specialists providing strategies for growth, profitability, market intelligence, M&A, and venue consulting.
Research-Driven Insights
CEIR experts, including Vice President of Research Nancy Drapeau, IPC, offer customized benchmarking, forecasts, and presentations tailored to your planning and advisory needs.
Schedule a Discovery Call to explore how CEIR consulting can support your strategic planning.
Advocacy
A key pillar of IAEE member value is our work in advocacy. From pandemic recovery to shaping the industry’s future, advocacy is a marathon—not a sprint.
Together with the Exhibitions and Conferences Alliance (ECA), IAEE drives a public policy agenda that supports long-term growth.
Ways executives can engage:
- Explore the ECA Advocacy Network to contact elected officials with a few clicks
- Join efforts to protect shows from impersonation scams—an issue addressed through IAEE’s MATSO community and recent FTC action
- Stay informed with the ECA Public Policy Agenda for 2025
Your voice matters in safeguarding and advancing the exhibitions ecosystem.
Show Organizer Insights Hours
- 1:00 PM CT
- 2:00 PM ET
- 11:00 AM PT
- 6:00 PM GMT
Included in IAEE Membership | $49 USD Non-Members
Upcoming Events
Organizer Insights Hour – October
VirtualOrganizer Insights Hour - October
Organizer Insights Hour – November
VirtualOrganizer Insights Hour - November