Thinking Like Economic Architects
In this thought-provoking piece, 2025 IAEE Chairperson Chuck Grouzard argues that the business events industry is sitting on untapped goldmines of data and insights that could transform how entire industries operate, with the power to create economic ecosystems worth $426.1 billion annually. Discover why the future belongs to those who can build adaptive economic platforms – and how your organization can lead this transformation.
The Goldilocks Zone: Why Midsize B2B Events Like Intermodal Expo are Just Right for Today’s Market
According to the latest study from the Center for Exhibition Research, nearly 80% of midsize B2B events are achieving positive profits and demonstrating strong growth momentum. Here, we uncover four key performance drivers that separate thriving midsize events from the pack as well as speak with IANA’s Robin Troy, who shares how Intermodal Expo leverages data-driven strategies and industry-specific focus to deliver exceptional value in an increasingly competitive marketplace.
CEM Spotlight on Barry Killengrey, CEM
Barry Killengrey, CEM shares how earning the CEM designation has enhanced his contributions to the exhibitions and events industry.
How Top Event Pros are Slaying the Data Revolution (Hint: It Goes Way Beyond the Badge Scan)
Leading organizers aren’t just collecting data, they’re weaponizing it to create experiences that attendees love and sponsors simply cannot ignore. Discover the game-changing strategies that separate successful exhibitions and events professionals from those flying blind with outdated approaches.
The Hidden Power of Conversation: How Events Are Being Quietly Transformed by Data
The conversations happening at your booth are worth more than the leads you’re collecting but how do you measure their value? Backtrack CEO Hunter McKinley shares how AI is quietly transforming events by capturing and analyzing the unscripted moments between buyers and sellers, turning fleeting conversations into actionable data that drives personalized follow-ups and better business outcomes.
Ask and You Shall Receive: Voice-Activated AI in Events
Exhibitions and events professionals are exploring how voice-activated AI can enhance attendee experiences and streamline operations at their shows. In this exclusive interview, TurnoutNow’s CEO shares the technology behind Event Copilot while APCO International’s events leader discusses their real-world implementation experience. Learn practical insights about AI adoption, implementation strategies and ethical considerations that matter in today’s business events.
Have an EPIC First Timer Experience at Expo! Expo!
Never been to Expo! Expo! before? You’re about to discover what you’ve been missing! The Show Organizer First Timer Program offers exclusive VIP treatment complete with massive savings, insider access and networking opportunities that could reshape your entire approach to event planning. Find out what makes Expo! Expo! ONE EPIC EVENT and join industry leaders who are in-the-know.
Bridging the Gap: How Earning My CEM Made Me a Better Partner
IAEE is celebrating the 50th anniversary of its CEM Learning Program! Kimberly Hardcastle-Geddes shares how earning her CEM designation expanded her industry knowledge beyond her marketing expertise and enhanced her leadership capabilities. Here, she explains why the program delivers lasting value for professionals at any career stage, offering strategic insights and professional connections that continue to shape success.