Is Sponsorship an Untapped Gold Mine? A Global Benchmark and Best Practices
Sponsorship remains one of the most underleveraged revenue streams in the exhibition industry. While many organizers still focus primarily on space sales, global best practices show that strategic sponsorship models can significantly boost profitability and strengthen exhibitor and visitor engagement.
In this session, we will present findings from a worldwide benchmark study of successful sponsorship programmes—highlighting innovative approaches, practical examples, and insights on how to unlock this untapped gold mine for your events.
This exclusive, invitation-only virtual insights session is crafted specifically for visionary leaders shaping the future of the exhibitions industry. Delivered quarterly, at the executive level, these sessions offer cutting-edge content, forward-looking perspectives and top-of-mind insights on the most critical and pressing topics impacting leadership and business today.
Presenter: Matthias Tesi Baur, CEO, MBB Consulting Group
Only Executive Level participants will be approved and allowed into the session and must be on a preapproved registration list prior to the session start time.
Once approved, you will receive a calendar invite with a zoom link and log in information for the day of the session.
Available for IAEE Members only.
