Consumer Events Insights

Designing the Participatory Event: Engagement as the New Currency

Attendance doesn’t equal engagement anymore. The best events aren’t about who shows up—they’re about who takes part. This session explores how to design shows that reward participation over passive consumption. We’ll dig into interactive mechanics—games, interactive onsite booths and show features, live leaderboards—that pull richer data, strengthen connections, and deliver the measurable engagement sponsors actually want. Whether it’s a trade show or a consumer event, the goal is the same: turn audiences into active players inside your event.

Facilitated by Kristina Rogers, Event Vice President, Global Comics Portfolio, RX on Thursday, 13 November 2025 at 12:00 PM – 12:30 PM CT / 1:00 PM – 1:30 PM ET / 10:00 AM – 10:30 AM PT.