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IAEE Expands CEM Learning Program Curriculum

April 8, 2021

New Digital Events Management Module Now Available

The International Association of Exhibitions and Events® (IAEE) is excited to announce a new module for its CEM Learning Program, Digital Events Management. This new module will be available for students currently enrolled in the program, as well as the more than 3,500 current CEMs from around the world. The module will include teaching materials for faculty, including case studies.

Industry research has shown that as the industry recovers, the demand for hybrid and digital events will continue, prompting the CEM Commission to approve the Digital Events Management program.

“Although the industry handled the crisis as gracefully as possible last year, it was still forced to move quickly. We learned a lot from that experience and the result is the digital events option that was not as widely used until now,” said CEM Commission Chairperson LeeAnn Norton, CEM, Chief Operating Office for Connexfm. “The CEM Commission agreed that now is the time to finetune that information so we can see how and where it fits into the bigger picture as we transition back to our face-to-face events.”

“It is an honor to sponsor the IAEE CEM Learning Program and the continued innovation in education,” added Carrie Freeman Parsons, Chair of Freeman, and official sponsor of IAEE’s CEM Learning Program. “The digital component will equip leaders to produce engaging omni-channel events for today, tomorrow, and far into the future.”

The Digital Events Management module infused valuable data from the Center for Exhibition Industry Research’s (CEIR) Global Virtual Event Trends Study Report One: Anatomy of Virtual Events and Financial Outcomes. This information will continue to evolve; therefore, the program will provide updated content and case study information as it becomes available.

This program is designed for the typical CEM candidate with 3-5 years of experience. After completing this course, the participant should be able to:

  • Identify different types of Digital events
  • Learn the basics of building a basic Digital event strategy
  • Understand the three major components of a Digital Event and all they encompass

IAEE extends a special thank you to the following volunteers who provided their expertise:

  • Nicole Bowman, MBA, Vice President of Marketing and Communications, International Association of Exhibitions and Events (IAEE)
  • Cathy Breden, CMP, CAE, CEM, EVP/COO, International Association of Exhibitions and Events (IAEE) and CEO, Center for Exhibition Industry Research (CEIR)
  • Paul Elfstrom, Director, IT, Promotional Products Association (PPAI)
  • Marsha Flanagan, M.Ed., Vice President of Learning Experiences, International Association of Exhibitions and Events (IAEE)
  • Karen Gonzales, Director of Partnership Relations, International Association of Exhibitions and Events (IAEE)
  • Xuebin Gu, CEM, Founder and CEO, WeMeet
  • Kapil Kher, Vice President, Information Technology, AVIXA
  • Brian Strickland, CASE, Director of Sales & Account Management, Live Event, Maritz Global Events
  • Erika Welling, CEM, DES

Digital Events Management will be offered during CEM Week to be held 9-13 August 2021 in Palm Beach, Fla. The course will be taught by Necoya Tyson, CEM-AP, CGMP, CCEP, Vice President, Banker Education & Events, Texas Bankers Association. Click here for more information about CEM Week.

The Certified in Exhibition Management® (CEM) designation is a globally recognized designation that demonstrates the highest professional standard throughout the exhibitions and events management arena. The CEM Learning Program follows strict guidelines in certification licensing to offer modules for industry professionals which sets it apart from other organizations’ programs in the marketplace. It was first created in 1975 to raise professional standards in the event industry and it continues to be the premier mark of professional achievement. Click here for complete information about the CEM Learning Program.

About IAEE
Trusted since 1928, IAEE provides quality and value to its members through leadership, service, education and strong relationships. IAEE is the largest association of the exhibitions and events industry in the world, with a membership of show organizers, exhibitors and exhibition suppliers. Organizers of more than 20,000 exhibitions and buyer-seller events around the world are members of IAEE, and the organization advocates and promotes the awareness of face-to-face exhibitions and events as the primary medium for business development and growth. IAEE provides relevant, timely and innovative education to its members and the industry. IAEE recognizes its strategic partners: 4imprint, Convention News Television (CNTV), eShow, Freeman, GES | onPeak, Grit Productions and Expositions, IMEX, New Orleans & Company, New Orleans Ernest N. Morial Convention Center and Risk Strategies Company | Buttine Insurance. Visit for more information.

Media Inquiries:
Mary Tucker
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