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IAEE MATSO Council May Meeting Yields Insight and Opportunity

June 21, 2016


Attendees Address Old Challenges with New Ideas

DALLAS – The International Association of Exhibitions and Events™ (IAEE) MATSO Council celebrates a successful MATSO Spring Program, held on 23-24 May 2016 at McCormick Place in Chicago, Ill.

“Our goal was to define a challenge that the IAEE MATSO Council can address, and we far exceeded that objective at this year’s event,” said 2016 MATSO Chairperson Angela Harar, CEM and Senior Director of Trade Shows for The Vision Council. “Shows with at least 200,000 net square feet present very specific challenges and concerns for its organizers, and the opportunity to address these topics in such a collaborative environment is exactly the type of feedback the council was looking for.”

The MATSO Spring Program included an update on future trends impacting the exhibitions and events industry, presented by Francis Friedman, President of Time & Place Strategies, Inc. Friedman outlined the major economic factors impacting the industry, as well as the current and future trends that will define how exhibitions and events will evolve over the next three years.

Another major component of the meeting was MATSO’s first Idea Exchange, in which attendees shared information and ideas about the challenges, best practices and changing landscapes of Tier 1 cities. Group discussion revealed two main areas of focus: Attendee Engagement and Business of the Event.

In addition to an overall examination of the topics, attendees broke into smaller groups to explore each subject in more detail. Discussions revealed interest in developing the following initiatives:

  • Activating the collective voice of the MATSO community to inform members and represent the interest of large show needs;
  • Defining the role of data collection and its impact on all aspects of organizing major trade shows;
  • Exhibitor ROI  and how mapping ROI will grow in importance; and
  • Challenging the current trade show model.

Stay tuned to the MATSO website for upcoming details about the MATSO Forum at Expo! Expo! IAEE’s Annual Meeting & Exhibition to be held 6-8 December 2016 in Anaheim, Calif.

About IAEE MATSO Council
The IAEE MATSO Council is comprised of exhibition organizers whose shows use at least 200,000 net square feet of exhibition space. The council provides a non-competitive environment for open discussion amongst members and focuses on all functional aspects of large show production based on a foundation of confidentiality and trust. Visit the MATSO website for more information.

About IAEE
Trusted since 1928, IAEE provides quality and value to its members through leadership, service, education and strong relationships. IAEE is the largest association of the exhibitions and events industry in the world, with a membership of show organizers, exhibitors and exhibition suppliers. Organizers of more than 20,000 exhibitions and buyer-seller events around the world are members of IAEE, and the organization advocates and promotes the awareness of face-to-face exhibitions and events as the primary medium for business development and growth. IAEE provides relevant, timely and innovative education to its members and the industry. IAEE recognizes its strategic partners: 4imprint, Buttine Exhibition Insurance, Convention News Television (CNTV), Freeman, New Orleans & Company, New Orleans Ernest N. Morial Convention Center, Personify – A2Z Events, Swapcard and Synchronicities (Visit Anaheim, Visit Baltimore and Visit San Antonio). Visit for more information.

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