Today, CEIR officially released the 2025 Performance Benchmark Playbooks for Small, Midsize, and Healthcare B2B Exhibitions — and they’re now available for download at no cost to IAEE members.
These Playbooks offer the same gold-standard CEIR data redesigned to be more accessible, visual, and actionable than ever.
For Small Shows
See how your event stacks up across financial benchmarks, pricing, and participation — and how tracking performance metrics directly ties to revenue and exhibitor growth.
For Midsize Shows
Run a smarter, more strategic midsize event with benchmarks for revenue, digital ROI, and exhibitor success. You’ll learn what high-performing shows do differently and how you compare.
For Healthcare Events
Tailored to your compliance-heavy world, this playbook includes participation benchmarks, smart education strategies, and ways to balance sponsor ROI with regulatory realities.
What’s the #1 insight across all three?
Tracking performance metrics isn’t just a best practice — it’s a proven growth strategy. Events that consistently track attendee sentiment and exhibitor activity outperform their peers in revenue, attendance, and profitability.
Bonus Resource
Every download now includes a Benchmarking Worksheet, a simple tool to help you apply the data to your event and build smarter goals for 2025.
