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IAEE Presents Tech Use Cases at Expo! Expo! 2018

November 20, 2018

Featured Use Cases Also Appear in the IAEE Tech Guide

The International Association of Exhibitions and Events™ (IAEE) announces it will feature a series of emerging technology solution use cases at Expo! Expo! IAEE’s Annual Meeting & Exhibition to be held 11-13 December 2018 in New Orleans, La. These Tech Use Cases have been proven in the exhibitions and events marketplace, and aim to give exhibition and event producers an opportunity to explore a wide range of solutions that answer the challenges they face in today’s fast-paced and ever-changing landscape.

The IAEE Technologies Committee is comprised of technology domain experts and exhibition organizers who provide regular insight and feedback on current and emerging technology trends that have the potential of disrupting the exhibitions and events industry. Members of the committee identified the following key areas of interest for the case studies: Attendee Experience and Engagement; Back of House (Venue Related Tech); Lead Generation (ROI); Learning Technology; Marketing (Attendee Acquisition); Networking, Revenue Creation; Security and Compliance; and Sponsorships.

“The IAEE Technologies Committee wanted to focus on use cases that are currently impacting the exhibitions and events industry, and how they may impact the industry within the next three to five years,” said IAEE President & CEO David DuBois, CMP, CAE, FASAE, CTA. “These hands-on case studies will provide relevant, usable information about new technology applications within the industry.”

The Tech Use Cases to be featured at Expo! Expo! are:

  • Tech Use Case #1: Using New Mobile Technology to Increase Safety and Security
    Presented by Rich Stone, CEO, EXPOCAD® by ACT
  • Tech Use Case #2: Increasing Attendee Engagement with Facilitated Event Networking
    Presented by Ville Vanhala, Co-Founder, Brella
  • Tech Use Case #3: How Face Recognition for Attendee Check-in is Changing Events
    Presented by Dave Bradfield, II, Vice President, Client Success, Expo Logic
  • Tech Use Case #4: Visual Communications – Using etech’s ShowCommand™ to Take Digital Signage from an Event Expense to an Event Revenue Generator
    Presented by Tom Brandt, President, etech Events
  • Tech Use Case #5: How Experient Uses Your Guest’s Behavior to Drive Results
    Presented by Aaron Dorsey, PMP, Sr. Director, Strategic Client Technology, Experient, a Maritz Global Events Company and Jamie Murdock, VP, Sales, Experient, a Maritz Global Events Company
  • Tech Use Case #6: COMPUTEX Taipei 2018
    Presented by Emilia Shih, Executive Director of Exhibition Department, TAITRA

All tech use cases collected by the Technologies Committee and edited by Dahlia El Gazzar (Dahlia +), are catalogued in a searchable website, IAEE’s Tech Guide, launched earlier this year. This growing collection of over 50 use cases provides show organizers with a comprehensive and growing library of relevant and emerging technology applications taking place in the industry.

Click here for complete details about Expo! Expo! IAEE’s Annual Meeting & Exhibition 2018.

About IAEE
Trusted since 1928, IAEE provides quality and value to its members through leadership, service, education and strong relationships. IAEE is the largest association of the exhibitions and events industry in the world, with a membership of show organizers, exhibitors and exhibition suppliers. Organizers of more than 20,000 exhibitions and buyer-seller events around the world are members of IAEE, and the organization advocates and promotes the awareness of face-to-face exhibitions and events as the primary medium for business development and growth. IAEE provides relevant, timely and innovative education to its members and the industry. IAEE recognizes its strategic partners: 4imprint, Buttine Exhibition Insurance, Convention News Television (CNTV), Freeman, New Orleans & Company, New Orleans Ernest N. Morial Convention Center, Personify – A2Z Events, Swapcard and Synchronicities (Visit Anaheim, Visit Baltimore and Visit San Antonio). Visit for more information.

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