This report reveals how exhibitors allocate their budgets across key expense categories, and where those patterns are shifting as we head into 2026. 

From exhibit space to staffing, design, and promotions, you’ll see exactly how today’s exhibitors are prioritizing their investments.

This report answers:

• Where exhibitors are investing the largest share of their budgets
• How spending differs by marketing budget size
• Where exhibitors are increasing and scaling back spend for 2026
• How exhibit strategies are evolving (refurbish, reuse, or buy new)

This report is complimentary with IAEE membership and $49 USD each for non-members.